Bachelor in Luxury Brand Management – Sophia Antipolis campus & Dubai campus
What is a Bachelor in Luxury Brand Management?
The Bachelor in Luxury Brand Management is a specialisation within SKEMA Business School’s Global BBA. It prepares students to thrive in the luxury, fashion and premium brand industries by combining academic excellence, international exposure and professional development.
This Bachelor in Luxury Brand Management responds to the expectations of a constantly evolving luxury market, where brand strategy, customer experience, communication and sales performance are key drivers of success. Students develop a deep understanding of how luxury brands create value, build desirability and maintain exclusivity in a competitive global market.
Definition of Luxury Brand Management
Luxury brand management refers to the strategic management of premium brands and products. It combines management, marketing, business development, brand positioning, customer experience and operational excellence. A luxury management bachelor enables students to understand consumer behaviour, cultural codes and the specific dynamics of the luxury and fashion industry. It also explores how brands balance heritage, innovation and global expansion.
Position within the Global BBA
The Bachelor in Luxury Brand Management is delivered in the fourth year of the Global BBA, after three years of general management, marketing, strategy and international business studies.
This specialisation allows students to focus on the luxury sector while retaining a strong foundation in business management. It develops expertise in brand management, high-end customer experience and performance management in premium markets.
The luxury brand management bachelor therefore combines core management principles with a strong sector focus, preparing students for strategic and operational roles in the world of luxury brands.
Programme objectives
The Bachelor in Luxury Brand Management aims to:
- Understand the specificities of the global luxury market
- Master brand management and marketing strategies
- Develop communication and sales skills in premium retail
- Analyse performance through KPIs and P&L management
- Design innovative projects in an international business environment.
Degree and recognition
Upon completion of the Bachelor in Luxury Brand Management, students are awarded the Global BBA - Bachelor in Management, a recognised degree in France and internationally, worth 180 ECTS credits.
Delivered by a leading French business school with international accreditations, this degree guarantees academic rigour while offering a strong specialisation in the luxury industry.
Sophia Antipolis and Dubai campuses
The Bachelor in Luxury Brand Management is available:
- At the Sophia Antipolis campus, at the heart of an international environment in the South of France
- At the Dubai campus (from Fall 2028), a major global hub for luxury retail and international brands
Both campuses provide an international learning environment aligned with the realities of the global luxury business.
Why choose SKEMA for a Bachelor in Luxury Brand Management?
Studying Luxury Brand Management at SKEMA Campuses
Teaching in English and international immersion
All courses in the Bachelor in Luxury Brand Management are taught in English. This ensures that students master the professional vocabulary of luxury management and operate confidently in international teams. Studying in English strengthens global employability and prepares graduates for careers across the world.
An academic and professional environment
At Sophia Antipolis, students study in an innovative and international ecosystem that encourages collaboration and intercultural exchange. In Dubai, they benefit from close proximity to luxury retail players, hospitality groups and international companies, offering direct exposure to the premium market.
Geographical advantages
Sophia Antipolis benefits from its proximity to Monaco and Italy, regions historically connected to luxury, fashion and high-end automotive industries. Dubai stands as a strategic bridge between Europe, Asia and Africa, with a strong presence of global luxury brands and premium retail markets.
Student life and experience
Students are encouraged to participate in projects, industry challenges and company-based experiences. Student associations and campus life also foster leadership, creativity and project management skills — essential qualities for future luxury managers.
Who is the Bachelor in Luxury Brand Management for?
This Bachelor in Luxury Brand Management is designed for:
- High school graduates interested in luxury, marketing and management
- Students wishing to work in premium brands and luxury companies
- Profiles attracted to brand strategy, product development and international business
- International students seeking a business degree in France or Dubai
Skills developed in the Bachelor in Luxury Brand Management
Courses taught in the Bachelor in Luxury Brand Management
Key courses in the programme include:
- Consumer Engagement
- Creativity Management
- Luxury Services & High-End Customer Experience
- Pricing and Communication in Luxury and Fashion
- Digital Transformation, Sustainability & Innovation in Luxury
- Retail Excellence & Omnichannel Experiences
- Digital Marketing for Luxury Brands
- Luxury Brand Management
- Luxury Storytelling, Culture & Trend Forecasting
- Capstone Project I & II
Programme format and duration
The specialisation takes place during the fourth year of the Global BBA and enables students to deepen their chosen field of expertise over one year, in line with their academic and professional goals.
The Global BBA offers 13 specialisations across five continents: each specialisation is associated with a SKEMA campus, which determines the location of study for the specialisation year.
The SKEMA Global BBA offers:
- a wide range of specialisations integrated into the Global BBA,
- the opportunity to undertake international pathways and double degrees depending on the options chosen,
- the possibility of completing the programme through a work-study format under an apprenticeship contract.
This flexible structure allows students to build a personalised pathway combining academic specialisation, international exposure and professional experience.
How to apply to the Luxury Brand Management Bachelor?
The Luxury Brand Management track forms part of the fourth and final year of the Global BBA at SKEMA Business School. After three years of general education in management, business and strategy, students orient their studies towards the luxury sector in order to develop specialised professional expertise.
Admission criteria, application timelines and entry requirements are common to all specialisations within the Global BBA programme.
Further details are available on the Global BBA – Bachelor in Management page.
Career opportunities after a Bachelor in Luxury Brand Management
Graduates of the Bachelor in Luxury Brand Management can access positions such as:
- Retail manager
- Sales manager in luxury
- Brand assistant
- Communication manager
- Event manager
- Visual merchandiser
- Public relations officer
These roles are available within luxury brands, international companies and premium retail groups.
Further studies after a Bachelor in Luxury Brand Management
Students may continue their studies by enrolling in Master’s level programmes (postgraduate programmes) in the field of luxury or fashion. SKEMA offers two Master of Science programmes for students who wish to broaden their knowledge and develop targeted expertise:
These programmes enable students to further develop their expertise in brand strategy and international management.
Frequently asked question about Luxury Brand Management
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Luxury brand management refers to the set of skills required to manage and develop a premium brand. It combines strategy, marketing, communication, customer experience management, operational excellence and a strong understanding of the cultural codes specific to the luxury industry.
Within the Bachelor in Luxury Brand Management, students learn how luxury brands build desirability, maintain exclusivity and drive performance in a competitive global market.
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Yes. The Bachelor in Luxury Brand Management includes courses such as Luxury Brand Management, Pricing and Communication in Luxury and Fashion, and Luxury Storytelling & Trend Forecasting.
These courses enable students to understand the dynamics of the fashion industry, consumer trends and the strategic positioning of premium brands.
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Yes. The luxury industry extends far beyond fashion. A Bachelor in Luxury Brand Management prepares students for careers in various premium sectors, including:
- Watchmaking and jewellery
- High-end automotive
- Luxury hospitality and tourism
- Wines and spirits
- Cosmetics and perfumery
- Yachting
- Luxury real estate
This diversity of sectors offers wide-ranging international career opportunities.
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Yes. The luxury industry is inherently international. Thanks to courses taught in English, international mobility opportunities and the Dubai campus (from Fall 2028), students benefit from strong global exposure.
The Bachelor in Luxury Brand Management equips graduates with the intercultural and strategic skills required to work for international brands and companies worldwide.
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Dubai is recognised as a global capital of luxury, hosting major international brands and retail groups.
Studying the Bachelor in Luxury Brand Management at the Dubai campus provides students with a unique immersion in a dynamic, multicultural environment strongly oriented towards premium retail, innovation and global business development.
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Yes. Apprenticeship opportunities are available in the fourth year within the Global BBA. This format allows students to combine academic studies with professional experience in a company, facilitating rapid career integration in luxury, marketing or retail management roles.
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The Bachelor in Luxury Brand Management prepares students for roles such as:
- Retail Manager
- Luxury Communication Officer
- Event Manager
- Visual Merchandiser
- Public Relations Officer
- Assistant Brand Manager
These positions are available within luxury houses, premium brands and international industry groups.
