Brand & Marketing Essentials

Branding Basics & Introduction to Storytelling
Kick off the program by exploring the core principles of branding: brand identity, positioning, and emotional appeal. Learn how storytelling plays a key role in shaping brand perception and loyalty.

Advertising Strategies & Creative Challenges
Dive into the world of advertising and discover how to craft impactful campaigns. Work on real-life case studies and tackle creative challenges designed to spark innovation and collaboration.

Team Campaign Building & Final Presentations
Collaborate in teams to develop your own brand campaign. Present your strategy to a panel of experts and receive personalized feedback to sharpen your marketing and communication skills.

• Branding fundamentals & what makes a brand memorable
• The art of storytelling that captivates audiences
• Advertising techniques to grab attention and drive action
• How to create and pitch a mini marketing campaign
• Leadership, creativity & communication skills

Dr. Garrett Helmer

With over 25 years of experience as a marketing leader, Garrett Helmer has served as CMO for tech startups and held executive roles in global companies. His international background and hands-on industry knowledge make him the perfect guide to marketing strategy, storytelling, and brand-building for the next generation.