Professors

Alican MECIT

Associate Professor

Psycholinguistique, Decision-making, Time perception, Theory of mind

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Alican MECIT

Academy

Globalization

Research center

Marketing Interactions

Location

Paris

Discipline

Marketing
Education
2021
Ph.D. in Marketing, HEC Paris, France
2016
Master of Arts, Business administration, Marketing, Bogaziçi University, Turkey
2014
Bachelor, Business Administration, Management, Bogaziçi University, Turkey
Experience
Full-time academic positions
Since 2025
Associate Professor, Marketing, SKEMA Business School, France
Since 2021
Assistant Professor, Marketing, SKEMA Business School, France
Research grants, Awards and Honors
Awards and Honors
2023
Outstanding Junior Researcher, SKEMA Business School, France
Other research activities
Reviewer for:
American Psychologist, Journal of Consumer Psychology, Perspectives on Psychological Science
Other academic activities
Since 2019
American Marketing Association
Since 2018
Association for Consumer Research
Since 2018
Society for Consumer Psychology
Since 2018
European Marketing Academy

Peer-reviewed journal articles

MECIT, A., LOWREY, T.M. and SHRUM, L.J. (2022). Grammatical Gender and Anthropomorphism: “It” Depends on the Language. Journal of Personality and Social Psychology, 123(3), pp. 503-517.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2022). COVID-19 is feminine: Grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes. Journal of Consumer Psychology, 32(2), pp. 316-325.

Conference proceedings

MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2022). Blurring the Boundary between Consumers and Consumption Objects: Dehumanizing Consequences of Anthropomorphism.

Book chapters

POGACAR, R., MECIT, A., GAO, F., SHRUM, L.J. and LOWREY, T.M. (2022). Language and Consumer Psychology. In: Joel Huber, Lynn R,. Kahle, Tina M. Lowrey eds. APA Handbook of Consumer Psychology. 1st ed. American Psychological Association, pp. 451–470.

Conference presentations

ERTIMUR, B. and MECIT, A. (2025). How Navigating Non-Domesticated Spaces with Non-Humans Shapes Our Understanding of Consumers and Consumption. In: Paper Development Workshop for IJRM Special Issue: Rethinking Marketing for a More-Than-Human World. Odense.
MECIT, A., GU, Y. and YANG, Y. (2024). How Medical Test Results Lead to Biased Perceptions: A Regression-Based Account. In: The Association for Consumer Research Conference (ACR). Paris.
MECIT, A., KRISHNA, A. and GU, Y. (2024). The Effect of Prescription Format on Medicine Efficacy Judgments. In: The Association for Consumer Research Conference (ACR). Paris.
MECIT, A., SCEKIC, A. and KRISHNA, A. (2023). The Effect of Inconsistent Reviews on Consumer Memory. In: The Association for Consumer Research Conference (ACR). Seattle.
MECIT, A., GU, Y. and YANG, Y. (2023). Identifying and Correcting Prediction Biases in Medical Decision-Making. In: The European Association for Consumer Research Conference (EACR). Amsterdam.
MECIT, A., GU, Y. and YANG, Y. (2023). Identifying and Correcting Prediction Biases in Medical Decision-Making. In: La Londe Conference. Porquerolles.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2023). Technology-Mediated Morality: Moral, Ethical and Fairness Judgments Arising from Technological Contexts. In: The Society for Consumer Psychology Conference. Puerto Rico.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2022). Blurring the Boundary between Consumers and Consumption Objects: Dehumanizing Consequences of Anthropomorphism. In: European Marketing Academy Conference (EMAC). Budapest.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2021). Language and Gender. In: Association for Consumer Research Conference. Seattle.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2020). Time Is Running! Should I Run Too? Time Metaphors Affect Consumer Response to the Perceived Speed of Time. In: EMAC Conference (European Marketing Academy). Budapest.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2019). You Run When Time Flies: Perceived Speed of Time as a Cue to Self-Speed. In: The Society of Consumer Psychology Conference. Savannah.
MECIT, A. (2018). You run when time flies: Time metaphors affect inferences from the speed of time. In: Società Italiana Marketing Doctoral & Research Colloquium. Florence.
MECIT, A. (2018). Linguistic antecedents of anthropomorphism: Cultural differences in attributing humanlike states to non-human agents. In: SCP - Society for Consumer Psychology. Dallas.
MECIT, A. (2017). Cost Transparency: Is it too Much? In: INFORMS Marketing Science Conference. Los angeles.
MECIT, A. (2017). Cost transparency: When does it matter. In: EMAC Conference (European Marketing Academy). Groningen.
MECIT, A. (2017). Tabula Rasa To Tabula Incripta: The Effects Of Knowledge On Construal. In: EMAC Conference (European Marketing Academy). Groningen.
MECIT, A. (2016). Consumer Perceptions of Price Fairness: The Role of Cost Transparency. In: ISMS Marketing Science Conference. Shangai.

Faculty research seminar presentations

MECIT, A., SCEKIC, A. and KRISHNA, A. (2024). The Effect of Inconsistent Reviews on Consumer Memory and Decisions. In: Bogazici University Seminar Series. Istanbul.
MECIT, A., SCEKIC, A. and KRISHNA, A. (2024). The Effect of Inconsistent Reviews on Consumer Memory and Decisions. In: LUISS Guido Carli Seminar Series. Rome.
MECIT, A., SCEKIC, A. and KRISHNA, A. (2023). Online Reviews and False Consumer Memory. In: EmLyon Lifestyle Research Center. Lyon.
MECIT, A., SHRUM, L.J. and LOWREY, T.M. (2019). Anthropomorphism: It Depends on the Language. In: HEC-INSEAD-ESSEC Marketing Research Seminar. Paris.

Press and social media

MECIT, A. and MICHAELIDES, M.J. (2023). Peter Pan and climate scepticism: why do people act like children? SKEMA Podcast.

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