Professors

Jean-François DETOUT

Professor of practice

Enseignement en ligne, Marketing digital, e-commerce

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Jean-François DETOUT

Academy

Digitalization

Location

Lille

Discipline

Marketing

E-commerce entrepreneur since 2009 (3 online sites including 2 for resale, shareholder in other sectors), Jean-François Detout is an e-commerce specialist, acting as a speaker, consultant, trainer, coach or mediator on specific subjects such as site redesign, digital marketing, web strategy, dashboards & KPIs or even the management of communication plans in a user-centric. He co-wrote the book “E-commerce – Créez et animez votre boutique en ligne”, published in October 2017, co-wrote the book “Pro en Formation à Distance” in 2021 and wrote “60 days pour booster ma stratégie web" in 2024, all three published by Vuibert. He has been involved in SKEMA since 2011 (Project, strategy, e-commerce account), he created and took charge of the MS MDCE in SKEMA Paris in August 2017, then the MS MDCE Lille in 2018 then will create the MS MDCE Blended in 2022.

Jean-François Detout became Practitioner Professor of Management in 2022. He has received 6 awards from the School since 2020. In parallel with his activities at SKEMA, Jean-François is a consultant, trainer and mentor for the JFD Consulitng entity.

In 2023/2024, he is leading the project allowing the release of MS MPP Blended in October 2024.

Education
2008
Master in Marketing - Communication & Culture, IAE Lille, France
2022
Higher Education Teaching Certificate, Harvard University, United States of America
2022
Google Certified Educator, Google, Other countries
2021
Blended Learning with edX
2021
International Teachers Programme, London Business School, Great Britain
2020
Certification Marketing digital - Niveau avancé - TRIDAN, France
Experience
Full-time academic positions
Since 2022
Practitionner Professor of Management, SKEMA Business School, France
2017 - 2022
Senior Lecturer, SKEMA Business School, France
Other academic affiliations and appointments
Since 2017
Program Director - Mastère Spécialisé Manager Marketing Data & Commerce Electronique, SKEMA Business School, France
2012 - 2017
External Teacher, SKEMA Business School, France
Other professional experiences
Since 2012
Consutant/Formateur/Enseignant E-Commerce, SARL JFD Consulting, France
2009 - 2019
Responsable E-Commerce Multi-sites, SARL Commerce Inn, France
Research grants, Awards and Honors
Awards and Honors
2022
"Evaluation par les pairs dans la formation en ligne : quels défis pour la construction de la communauté d’apprenants ?", SKEMA Business School, France
2022
Faculty Excellence Award for Executive Eduction in Marketing, SKEMA Business School, France
2022
Digital learning Excellence Award - W-journey with Renault, SKEMA Business School, France
2022
"Utilisation du Parcours des Idées au sein de la Digital Consulting Week", SKEMA Business School, France
2021
Prix Spécial du Jury du Cercle Marketing Client, ADETEM
2020
Outstanding Achievement - Knowledge Website, SKEMA Business School
2010
Lauréat eCommerce Stars 2010, CCI Lille
Other research activities
Other academic activities
Since 2022
Membre des groupes de travail "Habilitation numérique" et ", Chapitre des Grandes Ecoles (CGE), France
2020 - 2021
ADETEM, France

Guest editor of a journal special issue

DETOUT, J.F. (2024). Livre blanc « Numérique dans les Grandes écoles, une approche à 360° ». Conférence des Grandes Ecoles.

Books and book editor

DETOUT, J.F. (2024). 60 JOURS pour dynamiser la stratégie digitale de mon entreprise. Vuibert, 240 pages.
DETOUT, J.F. and CUIROT, T. (2021). Pro en formation à distance. Paris: Vuibert, 224 pages.
DETOUT, J.F. and MONEIN, J. (2017). E-commerce: Créez et animez votre boutique en ligne. Vuibert, 256 pages.

Conference presentations

DETOUT, J.F. (2022). The Future of Work, quelles perspectives et quels impacts pour les organisations. In: SKEMA Business Day.
DETOUT, J.F. (2020). Optimiser votre strategie marketing digitale et votre presence sur les marketplaces. In: La Fédération de la Maille, de la Lingerie et du Balnéaire. PARIS.
DETOUT, J.F. (2020). How to build a blended program. In: Augmented online teaching. Lille.
DETOUT, J.F. (2020). Les clés du marketing digital. In: SKEMA Business School. Lille.

Faculty research seminar presentations

DETOUT, J.F. (2021). REX - Realisation d'un cours en salle hybride. In: SKEMA Business School. SURESNES.
DETOUT, J.F. (2021). Vous voulez mettre en place le pair à pair dans vos cours ? In: SKEMA Business School. Lille.
DETOUT, J.F. (2021). RETEX Digital Consulting Week. In: SKEMA Business School. Paris.

Press and social media

DETOUT, J.F. (2024). Comment dynamiser sa stratégie web ? Marketing-Professionnel.fr, France.
DETOUT, J.F. (2024). Concevoir un projet digital et se lancer. World Wide Web, France.
DETOUT, J.F. (2024). Pourquoi les TPE/PME ont-elles tant de mal à comprendre et à appréhender le digital ? Revue Economique.
DETOUT, J.F. (2024). Livre : Jean-François Detout donne ses meilleurs conseils pour dynamiser la stratégie web des TPE/PME. SKEMA ThinkForward, France.
DETOUT, J.F. (2024). Jean-François Detout présente la version online du MS MMDCE | SKEMA.
DETOUT, J.F. (2024). Digital Consulting Week 2024 du MS MDCE.
DETOUT, J.F. (2023). Jury 2023 de la Fondation Denise et Norbert Ségard. World Wide Web, France.
DETOUT, J.F. (2023). Comment mettre en place une stratégie digitale dans une PME.
DETOUT, J.F. (2023). Comment aider les étudiants à passer de l’idée à l’action lors d’un challenge de consulting ? SKEMA ThinkForward, France.