Léa KIWAN

Associate Professor

lea1.kiwan@skema.edu

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Academy

Transformation

Research center

Marketing Interactions

Location

Dubai

Discipline

Marketing

Education

2017

Doctorat en Sciences de Gestion, Université Côte d'Azur, France

2011

Master of Science, International Marketing and Business Development, SKEMA Business School, France

Experience

Full-time academic positions

Since 2025

Associate Professor, SKEMA Business School, United Arab Emirates

Other academic affiliations and appointments

Since 2025

Program Director, MSc Global Luxury & Management, SKEMA Business School, United Arab Emirates

Other professional experiences

Since 2023

Co-founder, Lémi & Partners, United Arab Emirates

Peer-reviewed journal articles

ASLAM, M.S., ALI, I., QAMMAR, A., KIWAN, L. and DHIR, A. (2022). How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance. International Marketing Review, 39(3), pp. 653-681.

Book chapters

KIWAN, L. and LAZARIC, N. (2019). Learning a New Ecology of Space and Looking for New Routines: Experimenting Robotics in a Surgical Team. In: Martha S. Feldman, Luciana D’Aderio, Katharina Dittrich, Paula Jarzabkowski eds. Routine Dynamics in Action: Replication and Transformation. 1 ed. Emerald Publishing, pp. 173-189.

Conference presentations

KIWAN, L. and PERRRIN, C. (2025). Driving business transformation: Psychological strategies for leading change in the digital world. In: IERC Conference. Jeddah.