Professors

Matilde GUILHON

Assistant Professor

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Matilde GUILHON

Academy

Transformation

Research center

Knowledge, Technology and Organization

Location

Paris

Discipline

Strategy, Innovation & Entrepreneurship

Matilde Guilhon is an Assistant Professor of Strategy at SKEMA Business School (Grand Paris campus) and the Program Director of the MSc in Strategic Management Consulting (MSc SMC).

Before joining SKEMA Business School, she was a Postdoctoral Researcher at the University of Bologna and Research Fellow at Bologna Business School (Italy). She received her PhD in Strategic Management from ESCP Business School (France) and was a visiting PhD student at MIT Sloan School of Management (USA).

Her research examines the socio-cognitive implications of technological and market changes, with a particular focus on how incumbent firms respond strategically to the emergence of new categories and shifting competitive landscapes. In parallel, she explores issues of individual and organizational resilience, investigating how actors adapt and sustain performance under conditions of turbulence. Matilde has published in Academy of Management Learning and Education. 

At SKEMA, she teaches strategy-related courses in multiple programs. 

Education
2024
PhD, Strategic Management, ESCP Business School, France
2020
Master of Research, Université Paris 2 Panthéon-Assas, France
2019
Master in Management, ESCP Business School, France
Experience
Full-time academic positions
Since 2025
Assistant Professor, SKEMA Business School, France
2024 - 2025
Postdoctoral researcher, University of Bologna, Italy
2024
Visiting PhD Student, MIT Sloan School of Management, United States of America
Other academic affiliations and appointments
Since 2025
Program Director - MSc Strategic Management Consulting, SKEMA Business School, France
Other professional experiences
2021 - 2024
Researcher-Consultant, Square Management, France
Research grants, Awards and Honors
Awards and Honors
2025
Solemn Thesis Prizes of the Chancellery of the Universities of Paris, France
Research Grants
2025
Sonepar Chaire - New Platform Strategies, ESCP Business School, France
2021
Full Ph.D. scholarship offered by Square Management, France
Professional activities
Other professional activities
Since 2025
External researcher, McKinsey & Company, France

Peer-reviewed journal articles

MURATBEKOVA-TOURON, M., DUPAS AMORY, T., GARCIA QUEVEDO, D., GLASER, A., GUILHON, M., GENESTE, S. and LESPERANCE, C. (2025). When Bouncing Back Is Harmful: Exploring the Dark Side of Resilience in PhD Management Students. Academy of Management Learning and Education, 24(2), pp. 175-196.

Conference proceedings

GUILHON, M. (2024). Friends or Foes: Incumbents’ Parallel Claims and Category Creation in Retail Banking. Academy of Management Proceedings, 2024(1).
GUILHON, M. (2023). Category Reappropriation: Incumbents’ Response to Category Emergence in the Retail Banking Industry. Academy of Management Proceedings, 2023(1).

Conference presentations

GUILHON, M. (2025). Category appropriation: leveraging the threat of category emergence as a source of strategic differentiation. In: Strategic Management Society. San Francisco.
GUILHON, M. (2025). Category appropriation: leveraging the threat of category emergence as a source of strategic differentiation. In: Strategic Management Society 45th Annual Conference. San Francisco.
GUILHON, M., DELLA ZASSA, P., TOGNAZZO, A. and RUSSO, M. (2025). Learning Under Tensions: Organizational Resilience and Post-Crisis Adaptation in a Italian University Hospital. In: European Group for Organizational Studies Colloquium. Athens.
GUILHON, M. and COEURDEROY, R. (2025). Categories and Categorization in Platform Ecosystems: Extension and Future Research Directions. In: European Group for Organizational Studies Colloquium. Athens.
GUILHON, M. (2024). Friends or Foes: Incumbents’ Parallel Identity Claims and Category Creation in Banking. In: Strategic Management Society. Istanbul.
GUILHON, M. (2024). Friends or Foes: Incumbents’ Parallel Identity Claims and Category Creation in Banking. In: Academy of Management Annual Meeting. Chicago.
GUILHON, M. (2024). Friends or Foes: Incumbents’ Parallel Identity Claims and Category Creation in Banking. In: European Group for Organizational Studies Colloquium. Milan.

Faculty research seminar presentations

GUILHON, M. (2024). Friends or Foes: Incumbents’ Parallel Identity Claims and Category Creation in Banking. In: SCOPES Paper Development Workshop. Barcelona.
GUILHON, M. (2023). Doctoral project. In: Medici Summer School in Management Studies. Boston.
GUILHON, M. (2023). Category Appropriation: Incumbents’ Response to Category Emergence in the European Retail Banking Industry. In: Aalto University Paper Development Workshop. Helsinki.
GUILHON, M. and COEURDEROY, R. (2022). Categories and categorization in the digital platform era. In: Wharton Corporate Strategy & Innovation Conference. Philadelphia.
GUILHON, M. and COEURDEROY, R. (2022). Categories and categorization in the digital platform era. In: EGOS Annual Colloquium. Vienna.
GUILHON, M. (2022). Doctoral project. In: AIMS Annual Conference. Annecy.

Press and social media

GUILHON, M. and COEURDEROY, R. (2023). Why banks are moving towards the banking-as-a-platform model. LSE BUSINESS REVIEW.
GUILHON, M. (2022). Limitations to Open Banking regulations in Europe. THE BANKER.
GUILHON, M. and COEURDEROY, R. (2022). Dancing in the dark: Regulatory reforms and incumbents’ evolution towards new value creation models in the process of open banking. ESCP IMPACT PAPERS XXX, pp. 139-145.
GUILHON, M. (2022). European Open Banking regulations: Do they really favor innovation? Evidence from a cross-regional comparison between Asia and Europe. ESCP IMPACT PAPERS.