Professors

Philippe CHEREAU

Associate Professor

Strategic management, Management de l'innovation, Business model innovation, Management of Regional Innovation Systems, Entrepreneurship education

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Philippe CHEREAU

Academy

Transformation

Research center

Knowledge, Technology and Organization

Location

Sophia Antipolis

Discipline

Strategy, Innovation & Entrepreneurship

Philippe CHEREAU is the director of SKEMA VENTURES and associate professor in strategy and entrepreneurship at SKEMA Business School. He holds a Doctorate in Management Science from Aix-Marseille Université, a PhD in Management Science from SKEMA BS, and a Master in Management from EDHEC Business School.

He has specialized in the strategic management of innovation, business models, and the governance of local innovation systems. As a scholar, he conducts research on the relationships between corporate strategy, business model innovation and performance in innovative firms.

He teaches strategy, entrepreneurship, strategic consulting, international business, negotiation, and regularly lectures for executive seminars, in France, China, Brazil and the USA. He is also visiting faculty at Aix-Marseille Université, Mines ParisTech and University of Naples Frederico II.

He has held positions in international business development, general management and executive consulting.

As a former entrepreneur, his teaching bridges the gap between advanced academic knowledge and practice. He is the co-author of the textbooks “Le Conseil Stratégique pour l’Entreprise” published in 2014, “Strategic Consulting: Tools & Methods for Successful Strategy Missions”, published in 2018, and “Le Conseil en Stratégie” published in 2019.

Research grants, Awards and Honors
Awards and Honors
2022
Faculty Excellence Award for Executive Education in Strategy & Innovation, SKEMA Business School, France
2016
EFMD Case Writing Competition, EFMD
2015
Le Conseil Strategique pour l'Entreprise - Textbook certified by the FNEGE, FNEGE
Other research activities
Reviewer for:
International Journal of Innovation Management, Management International
Organization of a conference or a research seminar
2013
Venture Academy Seminar, France
PhD Supervision
2012
P. CHEREAU, SKEMA Business School, PhD thesis, PhD student
Other academic activities
2018 - 2020
Advisor, University of Naples Federico II - PhD School in Pharmaceutical Sciences.
2014 - 2015
British Academy of Management

Peer-reviewed journal articles

PIZZETTI, M., CHEREAU, P., SOSCIA, I. and TENG, F. (2023). Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers. Journal of Business Research, 167, pp. 114174.
CHEREAU, P. and MESCHI, P.X. (2022). Deliberate Practice of Entrepreneurial Learning and Self-Efficacy: The Moderating Effect of Entrepreneurial Parental Environment as Role Modeling. Journal of Small Business and Enterprise Development, 29(3), pp. 461-481.
CHEREAU, P. (2021). Entrepreneurship and Innovation Education: Frameworks and Tools. Innovations - Revue d'Economie et de Management de l'Innovation / Journal of Innovation Economics and Management, 35(2), pp. 219-223.
CHEREAU, P. and MESCHI, P.X. (2019). The performance implications of the strategy-business model fit. Journal of Small Business and Enterprise Development, 26(3), pp. 441-463.
CHEREAU, P. and AMMAR, O. (2018). Business model innovation from the strategic posture perspective. An exploration in manufacturing SMEs. European Business Review, 30(1), pp. 38-65.
CHEREAU, P. (2015). Strategic management of innovation in manufacturing SMES: Exploring the predictive validity of strategy-innovation relationship. International Journal of Innovation Management, 19(1), pp. 1550002.
CHEREAU, P. (2012). Strategic posture and innovation behaviour in SMEs: The impact of industry and firm contingencies on type and relationship. Management of Innovation and Entrepreneurship, 8, pp. 1-35.

Conference proceedings

CHEREAU, P. (2019). From laboratory to business model to business plan.
CHEREAU, P. and MESCHI, P.X. (2016). The performance implication of the strategy-business model fit: Does it pay off to stick to the model?
CHEREAU, P. (2015). The Masstige Paradox in China: a Business Model Innovation Opportunity for Independent Luxury Companies?
CHEREAU, P. (2014). Strategic posture and business model innovation: An exploration of predictive relationships in manufacturing SMEs.
CHEREAU, P. and AMMAR, O. (2014). Strategic posture and business model innovation: An exploration of predictive relationship in manufacturing SMEs.
CHEREAU, P. (2013). Strategic Management of Innovation in Manufacturing SMEs: Exploring the Predictive Validity of Strategy-Innovation Relationship.
CHEREAU, P. (2012). Strategic Posture and Innovation Behavior in SMES: The Impact of Industry and Firm Contingencies on Type and Relationship.
CHEREAU, P. (2010). Strategic Posture and Innovation in SMEs: A Contingency Perspective.

Published business cases

CHEREAU, P. and MESCHI, P.X. (2024). Robertet: The Thucydides Trap in the Flavour and Fragrance Industry. Ivey Publishing.
CHEREAU, P. and MESCHI, P.X. (2017). A Terroir Olive Oil Mill Against Agri-Food Multinationals. Harvard Business Publishing.
BRULHART, F., CHEREAU, P. and MESCHI, P.X. (2016). A terroir olive oil mill against agri-food multinationals. Ivey Publishing.
CHEREAU, P. and CIRILLO, B. (2015). ARECO : A full steam ahead. The Case Centre.
CHEREAU, P. and MESCHI, P.X. (2015). Strategic choices and performance of smes and agri-food multinationals in the french olive oil industry: david against goliath? CCMP.
CHEREAU, P. and MESCHI, P.X. (2011). BULGARI, BURBERRY, GUCCI... Strategy and Value Creation of the European Luxury Firms. CCMP.
MESCHI, P.X. and CHEREAU, P. (2011). BULGARI, BURBERRY, GUCCI... Strategie et création de valeur des entreprises européennes du luxe en 2010. CCMP.

Books and book editor

CHEREAU, P. and MESCHI, P.X. (2019). Le Conseil en Stratégie: Missions, méthodes et librables. Paris: Vuibert, 272 pages.
CHEREAU, P. and MESCHI, P.X. (2017). Strategic Consulting: Tools and Methods for Successful Strategy Missions. Palgrave Macmillan, 247 pages.
CHEREAU, P. and MESCHI, P.X. (2014). Le Conseil Stratégique pour l'Entreprise. Pearson, 256 pages.

Conference presentations

CHEREAU, P. (2019). From laboratory to business model to business plan. In: International Summer School on Natural Products. Naples.
CHEREAU, P. (2018). How open open-innovation should be?A knowledge-based framework for governing open innovation-based growth. In: AGeCSO (Association pour gestion des connaissances dans la Société et les Organisations) conférence. France.
CHEREAU, P., DI BIAGGIO, L. and MOLA, L. (2018). How open open-innovation should be? A knowledge-based framework for governing open innovation-based growth. In: AGeCSO (Association pour gestion des connaissances dans la Société et les Organisations) conférence. Paris.
DI BIAGGIO, L., MOLA, L. and CHEREAU, P. (2018). How open innovation should be. In: colloque GECSO. Paris.
CHEREAU, P. (2017). Entrepreneurial Venturing: From Idea to Business Plan. In: International Summer School on Natural Products. Naples.
CHEREAU, P. and MESCHI, P.X. (2016). The performance implication of the strategy-business model fit: Does it pay off to stick to the model? In: International Academic Conference in China Management. Suzhou.
CHEREAU, P. (2015). Strategic management of innovation: Does it pay off to stick to the model? In: Tongji University - French-Chinese Center for Research. Shanghai.
AMMAR, O. and CHEREAU, P. (2015). Relationships between strategic posture and business model innovation: An exploration of the dynamics in manufacturing SMEs. In: Administrative Sciences Association of Canada Conference. Halifax.
CHEREAU, P. and AMMAR, O. (2014). Strategic posture and business model innovation: An exploration of predictive relationship in manufacturing SMEs. In: BAM (British Academy of Management) Conference. Belfast.
CHEREAU, P. (2013). Strategic Management of Innovation in Manufacturing SMEs: Exploring the Predictive Validity of Strategy-Innovation Relationship. In: Academy of Innovation and Entrepreneurship Conference. Oxford.
CHEREAU, P. (2012). Strategic Posture and Innovation Behavior in SMES: The Impact of Industry and Firm Contingencies on Type and Relationship. In: Academy of Innovation and Entrepreneurship Conference. Macau.
CHEREAU, P. (2010). Strategic Posture and Innovation in SMEs: A Contigency Perspective. In: International Symposium of the International Society for Professional Innovation Management. Québec.

Technical reports

CHEREAU, P. and MESCHI, P.X. (2023). ICC - Indice de confiance des créateurs d'entreprise. Challenges.
CHEREAU, P. and MESCHI, P.X. (2022). ICC-Indice de confiance des créateurs d'entreprise. Challenges.
CHEREAU, P. and MESCHI, P.X. (2021). ICC-Indice de Confiance des Créateurs d'Entreprise. Challenges, France.