Sherrie XUE

Assistant Professor

sherrie.xue@skema.edu

Nudge for consumer well-being, Dyadic consumption, Romantic consumption

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Académie

Transformation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing

Sherrie Xue is an Assistant Professor of Marketing at SKEMA Business School, affiliated with the Marketing Interaction Research Center (MINT) and the Transformation Academy. She received her PhD in Marketing from INSEAD in 2026. Her research focuses on consumer psychology and decision making, with the goal of improving consumer welfare through better decision architectures. Her work examines nudges for consumer welfare, dyadic consumption, and romanticized consumption experiences. Sherrie’s work has been published in journals such as Psychological Science and Organizational Behavior and Human Decision Processes.

Education

2026

PhD, Marketing, INSEAD, France

2015

Master in Marketing, Baruch College, United States of America

Experience

Full-time academic positions

Since 2026

Assistant Professor, SKEMA Business School, France

Peer-reviewed journal articles

XUE, S., LIN, S.C. and DU PLESSIS, C. (2025). The Persistence of Homophobia in Men’s Friendship Norms. Psychological Science, 36(12), pp. 913-929.

SCHAERER, M., DU PLESSIS, C., NGUYEN, M.H.B., VAN AERT, R.C.M., TIOKHIN, L., LAKENS, D. ... GENDER AUDITS FORECASTING COLLABORATION (2023). On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions. Organizational Behavior and Human Decision Processes, 179, pp. 104280.