“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir

We present an interview with Kate Muir, a UK-based women’s health activist, documentary maker and author of books on the menopause and the contraceptive pill. In this exchange, we talk about her menopause documentaries Davina McCall: Sex, Myths and the Menopause and Davina McCall: Sex, Mind and the Menopause. Both documentaries have made the menopause transition achieve a new distinction, aided by celebrity association and vociferation against the traditional invisibility associated with mid-life change and its overlooked health and economic implications. This paper goes on to discuss embodied health activism, ‘The New Menopause Movement’, biographical disruption, reproductive health misinformation and calling out spurious marketing messages.