Mad Men, management and creativity: should we hand over the reins to free spirits?

Today, creative profiles rarely make it to the top of corporate hierarchies. Too unpredictable? Too individualistic? Not strategic enough? Or is this perception simply outdated?

In this new episode of Makes Sense?, Marlon Alves, Professor of Strategy and Organisation at SKEMA Business School, questions the role of creatives in leadership. Drawing on scenes from Mad Men, pop culture references and his academic work, he invites us to rethink the place of creativity in decision-making.