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Margherita Pagani explores the impact of digital technologies on the brain in an Arte news report
Margherita Pagani, Professor of Artificial Intelligence in Marketing at SKEMA Business School and Director of the SKEMA Centre for Artificial Intelligence, appeared in a Journal d’Arte news feature entitled “AI and our brains”, which examined the effects of digital technologies on our cognitive abilities.
The report was based on a large-scale study published in the journal Nature. Conducted with a sample of 411,000 individuals with an average age of 68, the research was led by a neuropsychologist from the University of Texas and a cognitive neuroscientist from Baylor University. Their review of 57 international studies challenges the widespread belief that screen time impairs mental functions. On the contrary, their findings suggest that a thoughtful use of the internet could reduce cognitive impairment by 58% and slow the decline of mental faculties over time by 26%.
"Stimulating functions such as decision-making autonomy"
A specialist in artificial intelligence for business, consumer behaviour and emerging technologies (including chatbots, robotics and augmented reality), Margherita Pagani offered her expert insight on the cognitive mechanisms triggered by digital environments:
“These cerebral stimulations impact brain plasticity, activate highly complex cognitive processes and, for seniors, they not only help maintain social connections but also stimulate higher executive functions such as decision-making autonomy.”
