Anthéa Guiost

"After years on stage with my band, I realized I needed strong business skills to build a sustainable creative career. The SKEMA–UCLA double Master’s in Digital Marketing and Business of Entertainment gave me exactly that balance between strategy and creativity. Studying in Los Angeles, surrounded by industry professionals, allowed me to connect theory with real-world projects. I had the honor of graduating as valedictorian, a moment that reflected both the academic rigor and the personal growth I experienced. The programme also gave me lifelong friendships and a powerful international network. Today, as co-founder of the music agency Ghosts Play Music and a professor at SKEMA, I apply every day what I learned during those years. This double degree didn’t just prepare me for a career—it gave me the confidence to build my own path in the creative industries."