María Benedicto Ibáñez

Doing this master at SKEMA in Paris helped me consolidate the marketing classes taken during my bachelor degree in management as well as to see more practical cases and exercises. I liked the combination of both marketing and international business courses. I found most interesting the business and sales games we did during both semesters, as well as the simulation of job interviews, where we were given very useful feedback. All this added something different to this MSc and prepared us for our professional lives. Now I am working in an international team at the multinational market research company GfK. I’m seeing first-hand what we were taught in one of my preferred classes of the master, market research.