Shiyi Yin

Class of 2015-16 "Choosing SKEMA was the best decision I’ve ever made. Before my studies here, I worked as a junior marketer. What the MSc International Marketing & Business Development has brought me is a new perspective on analysing markets and a better understanding of consumers.   Many professors work closely with companies and bring us opportunities to be involved in real company projects, which make the classes more interactive and practical. In these projects, we work within groups, provide research results and solutions as consultants. Personally, I greatly enjoyed the Griesser and Café Malongo projects.   I also like the diversity in this MSc. The project groups are always international and we gradually learn how to work corporately with people from multi-cultural backgrounds. The diversity stimulates many discoveries when we do market research, for example a business concept might be new in one country but it might already be mature in another.   I would also recommend SKEMA's careers centre as I found my first internship in France via the careers centre.