MASTER OF SCIENCEInternational Marketing & Business Development

 

 

Introduction

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Broad strategic insight and the skills to develop new business opportunities


Taught in English at the Paris, Lille, Sophia Antipolis, Raleigh* and Belo Horizonte campuses - September, or August, and January intakes on all five campuses. On the Suzhou (China) campus for the fall 2022 intake, this programme is only taught online.  
Each campus has its own specialisation tracks.


The 2022 QS ranking placed this MSc eleventh worldwide (and sixth among the French schools represented). The MSc was ranked fifth in France by MOCI magazine in 2019.


​Programme outline

This MSc offers a double-competency approach that recruiters are looking for. 

Students are trained in the core must-have competencies required for future marketing or business development professionals: 
  • Brand management
  • Innovation & creativity
  • Strategic marketing
  • Marketing analytics
  • Consumer insights
  • International scale up
  • Application of operational marketing
  • Sales & business development. 

Students are further able to customise their course of study by choosing campus-specific electives, with five possible destinations:
  • Lille: one of the most dynamic French regions with a strategic geographic position at the centre of western Europe (one hour from Paris, London, Brussels / two hours from Amsterdam and Germany). 

  • Paris: The French capital with France’s densest economic, cultural and industrial base 

  • Sophia Antipolis: the “French Silicon Valley” with the largest European Technopole

  • Raleigh - based in the internationally recognized Research Triangle Park, our offering meets the local commercial demands for marketing analytics and business development  

  • Belo Horizonte: capital of the second largest state in Brazil, offering live analysis of the emerging markets business development

  • Suzhou*: based in Suzhou Industrial Park, a hub for new-technology development and opportunity to experience the dynamism of the growing Chinese and Asian markets
    *
    not available for fall 2022

The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges. 


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Director interviews, sales challenge

In-company projects and assignments


Recent projects include: market research for start-ups in the SKEMA Ventures incubator; a study of tourist habits for Galimard perfumery in Grasse; developing a better in-store customer experience for Leroy Merlin; exploring business development options for a local craft brewery... 

Companies contribute regularly to courses (Frost & Sullivan, Procter & Gamble, IBM, Valeo, Kantar, L’Oréal,...), thus providing a strong sense of operational realism and insight into their own business. Students are encouraged every year to participate in company challenges, such as the “Auchan challenge”, the “L’Oréal Brandstorm Challenge”, “the Amazon Challenge”, the Monaco Oceanographic museum challenge... Partner companies join us every year to participate in our own sales challenge.



About the degree


By joining an MSc, students obtain a master of science degree and the "Diploma of Specialised Studies in International Management" (DESMI), a degree approved by France's Ministry of Higher Education, Research and Innovation (master's level. More info - text in French). 

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Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE