Courses and campus specialisations
CORE-COMPETENCY COURSES
Semester 1
International Business Development, 4 credits
Employability and Career, 1 credit
Strategic Brand Management, 5 credits
Marketing Research, 4 credits
New Business Development: From Idea to Market, 4 credits
Semester 2
Employability and Career, 1 credit
Understanding the Elusive Consumer, 5 credits
Product Management & Operational Marketing, 4 credits
Business Development & Sales, 5 credits
ELECTIVE COURSES AND CAMPUS,
Lille
Autumn semester electives (Sept - Dec):
Managing in International Contexts, Panel Data Analysis, Finance for Marketing & Business, Development, Negotiation, Auchan Challenge, Trade Marketing & Category Management, Perfect Pitch, Sustainable Marketing & Communication, Research Writing
(obligatory for MSc)
Spring semester electives (Jan - April):
Digital Growth, Mobile Marketing, Omnichannel Strategy & Digitalisation of the Point of Sale,
Google Tools & SEM, Instagram & Social media in the Luxury industry, Persuasive Leadership in a Millennial World, Photoshop, UX Design & Usability
Paris
Autumn semester electives (Sept - Dec):
B2B Marketing, UX Design: Seeking for the Ultimate User Experience, Digital Ads: Full Funnel Strategy, Photoshop, AI & Data Analytics, Research Writing, AI applied to Marketing
Paris specialisation core (mandatory): Digital Growth, Persuasive Leadership in a Millennial World
Spring semester electives (Jan - April):
Business Intelligence with Data Mining and Spreadsheets, Advanced Negotiation, Sales Challenge, Strategic Planning, Perfect Pitch, Creative Content Design in Digital Marketing, Social Media Strategy & Community Management
Paris specialisation core (mandatory)Competitive Intelligence for IBD, Sustainable Marketing & Communication
Sophia Antipolis
Autumn semester electives (Sept - Dec):
Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Pushing the Limits of Video Content, Finance for Marketing and New Business Development, Trends and Innovation in Luxury Markets, Introduction to Photoshop, E-commerce, Auchan Challenge, Telecom Valley Challenge, Company Project, Research Methods, AI and Data Analytics, Web Analytics - Google Tools (SEM/SEO), UX Design
Spring semester electives (Jan - April):
Social Network Marketing, Using CRM with Salesforce.com, Digital Growth, Big Data and Analytics, Trends, Innovation and Competition in the Perfume Business, Transformative Innovation, Using SPSS, Issues in International Economics and Geopolitics, Excel for Business Developers, Company Project, Auchan Challenge, Using PR and Events to Develop Business, L’Oréal Brandstorm Challenge, Data-driven Decision-making
Belo Horizonte - International Marketing & Business Development in Emerging Markets specialisation:
Sept - Dec semester electives:
Go to Market Strategy for Latin America, Pricing Strategy for New Products & New Markets, Business to Business Marketing Management, Strategic Entrepreneurship: from Theory to Practice, Generating value for Brazilian Business (6 projects) - Optional (Inter MSc), AI & Data Analytics, optional Portuguese
Jan - April semester electives:
Strategic Marketing Business Game, Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Digital Marketing Opportunities in Emerging Markets, Market Strategy for Latin America, Marketing and Conscious Capitalism, New Business Models for Underexplored Segments, Sales Challenge, Services and Customer Experience Management, optional Portuguese
When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.
Suzhou* - Digital Marketing specialisation:
*Due to the covid pandemic, the Suzhou campus won't be able to welcome any students for fall 2022
Suzhou specialisation core
Digital Marketing in China, 3 credits
Pricing Strategies for a Digital World, 3 credits
Managing Social Networks, Communities and Crisis Communication
Mobile Marketing and Communication
Digital Growth
Sept - Dec semester electives:
Managing an Export Project, Business Negotiation, Research Writing (obligatory for MSc)
Jan - April semester electives:
Persuasive Communication in a Digital World, Graphic Design, Perfect Pitch
DISSERTATION
-
Dissertation, individual coaching, 30 credits
TOTAL: 90 credits
Approximate course time not including individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice.
In the videos above:
- MSc International Marketing & Business Development team-building seminar
- Interview with former vice president Marketing Europe at Apple (has frequently taught on this MSc)
- A webinar with Peter Spier, one of the MSc's directors