Courses and campus specialisations
CORE-COMPETENCY COURSES
Semester 1
International Business Development, 3 credits
Employability and Career, 1 credit
Strategic Brand Management, 5 credits
Marketing Research, 4 credits
New Business Development: From Idea to Market, 5 credits
Semester 2
Employability and Career, 1 credit
Understanding Consumers & Markets, 5 credits
Product Management & Operational Marketing, 4 credits
Business Development & Sales, 5 credits
ELECTIVE COURSES AND CAMPUS,
Lille
Autumn
semester electives (Sept - Dec):
Managing in International Contexts, Data Analytics and Retail Strategy, Finance for Marketers, Trade Marketing and Category Management, Negotiation, Case-studies in International Marketing & Branding, Research Writing (obligatory for MSc)
Spring
semester electives (Jan - April):
Digital Growth, Mobile Marketing, Web Analytics, SEO, SEM, Social Networks, Omnichannel Strategy and Digitalisation of the Point of Sale, Community Management & Crisis Communication Mgt, Persuasive Leadership in a Millennial World, Photoshop, Company Project
Paris
Autumn semester electives (Sept - Dec):
Perfect Pitch, Digital Growth, BtoB Strategy, Media & Advertising, Web Analytics/SEO/SEM, Research Writing (mandatory for MSc)
Spring semester electives (Jan - April):
Sustainable Marketing and Communication, Strategic Planning, Sales Challenge, Data Analysis for Marketing, Persuasive Leadership in a Millennial World, E-Commerce, CRM
Sophia Antipolis
Autumn semester electives (Sept - Dec):
Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Marketing & Innovation in the Video Games Market, Finance for Marketing & New Business Development, Trends & Innovation in Luxury Markets, Creative Marketing, Auchan Challenge, Telecom Valley Challenge, Introduction to Photoshop, Company Project, E-Commerce, Research Methods (obligatory for MSc), Community Service Venture Factory
Spring semester electives (Jan - April):
Social Network Marketing, Using CRM with Salesforce.com, Digital Growth, Big Data and Analytics, Trends, Innovation and Competition in the Perfume Business, Transformative Innovation, Using SPSS, Issues in International Economics and Geopolitics, Excel for Business Developers, Company Project, Auchan Challenge, Using PR and Events to Develop Business, Eyeka Project, Community Service Venture Factory
Belo Horizonte - International Marketing & Business Development in Emerging Markets specialisation:
Sept - Dec semester electives:
Go to Market Strategy for Latin America, Pricing Strategy for New Products & New Markets, Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Strategic Entrepreneurship: from Theory to Practice
Jan - April semester electives:
Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Digital Marketing Opportunities in Emerging Markets, Go to Market Strategy for Latin America, Marketing and Conscious Capitalism, New Business Models for Underexplored Segments, International Negotiation in Sales, Services and Customer Experience Management, Go to Market Strategy, Optional Portuguese (online 15hrs + in-class 15hrs)
Suzhou - Digital Marketing specialisation:
Suzhou specialisation core
Digital Marketing in China, 3 credits
Pricing Strategies for a Digital World, 3 credits
Managing Social Networks, 3 credits
Communities and Crisis Communication, 3 credits
Digital Growth; Mobile Marketing and Communication, 3 credits
Sept - Dec semester electives:
Managing an Export Project, Business Negotiation, Research Writing (obligatory for MSc)
Jan - April semester electives:
Persuasive Communication in a Digital World, Graphic Design, Perfect Pitch
DISSERTATION
-
Dissertation, individual coaching, 30 credits
TOTAL: 90 credits
Approximate course time not including individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice.
Watch this interview with former vice president Marketing Europe at Apple
Bruno Didier has frequently taught on the MSc
Watch a webinar with Professor Peter Spier
In this video, Peter Spier talks about design thinking and other methods for creative innovation. This webinar was for made the Executive MBA audience. The topics covered in this webinar are applied in the Developing New Business: from Idea to Market course on the MSc International marketing & Business Development
