MSc International Marketing & Business Development

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​Courses and campus specialisations

CORE-COMPETENCY COURSES

  Semester 1

• International Business Development, 3 credits
• Employability and Career, 1 credit
  
• Strategic Brand Management, 5 credits
  
• Marketing Research, 4 credits
  
• New Business Development: From Idea to Market, 5 credits
  

  
SPECIALISATION COURSES AND CAMPUS, 

Lille - Retail & Digital Marketing Management specialisation

Sept - Dec semester: 

Retail Strategy, Buying Management, Negotiation, Key Account Management, Category Management, Managing in International Contexts, Research Writing (obligatory for MSc)

Jan - April semester: 

Digital Growth; Mobile Marketing; Omnichannel Strategy & Digitalisation of the Point of Sale; SEO & SEM & Content Management; Social Networks, Community Management & Crisis Communication Mgt; Persuasive Leadership in a Millennial World; Photoshop; Managing an Export Project

Paris - Brand Strategy & Communication specialisation

Paris specialisation core:

• Integrated Marketing Communications, 3 credits
  
• Digital Product Management, 3 credits
• Strategic Planning, 3 credits
  
• Sustainable Marketing & Communication, 3 credits
  
  
  

Sept - Dec semester electives: 

B2B Marketing; Persuasive Leadership in a Millennial World; Graphic Design/Photoshop; Research Writing (obligatory for MSc)

Jan - April semester electives: 

CRM; Perfect Pitch; Sales Challenge; Graphic Design; Persuasive Leadership in a Millennial World; SPSS

​​Sophia Antipolis - Entrepreneurship, Innovation & Business Development specialisation

Sept - Dec semester electives: 

Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Marketing & Innovation in the Video Games Market, Finance for Marketing & New Business Development, Trends & Innovation in Luxury Markets, Creative Marketing, Auchan Challenge, Telecom Valley Challenge, Introduction to Photoshop, Company Project, e-Commerce; Research Methods (obligatory for MSc); Community Service Venture Factory

Jan - April semester electives: 

Social network Marketing; Using CRM with Salesforce.com; Digital Growth; Big Data and Analytics; Trends, Innovation and Competition in the Perfume Business; Transformative Innovation; Using SPSS; Issues in International Economics and Geopolitics; Excel for Business Developers; Company Project; Auchan Challenge; Using PR and Events to Develop Business; Eyeka Project; Community Service Venture Factory

Sept - Dec semester electives: 

Go to Market Strategy for Latin America; Pricing Strategy for New Products & New Markets; Business to Business Marketing Management; Communication and Engagement in an Emerging Society; Strategic Entrepreneurship: from Theory to Practice
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Jan - April semester electives: 

Business to Business marketing management; Communication and Engagement in an Emerging Society; Digital Marketing Opportunities in Emerging Markets; Go to market strategy for Latin America; Marketing and Conscious Capitalism; New Business Models for Underexplored Segments; International Negotiation in Sales; Services and Customer Experience Management; Go to Market Strategy; Optional Portuguese (online 15hrs + in-class 15hrs)

Suzhou specialisation core

• Digital Marketing in China, 3 credits
• Pricing Strategies for a Digital World, 3 credits
  
• Managing Social Networks, 3 credits
• Communities and Crisis Communication, 3 credits
• Digital Growth; Mobile Marketing and Communication, 3 credits
  

Sept - Dec semester electives: 

Managing an Export Project; Business Negotiation; Research Writing (obligatory for MSc)

Jan - April semester electives: 

Persuasive Communication in a Digital World; Graphic Design; Perfect Pitch

 
DISSERTATION

• Dissertation, individual coaching, 30 credits
  

Watch a webinar with Professor Peter Spier

In this video, Peter Spier talks about design thinking and other methods for creative innovation. This webinar was for made the Executive MBA audience. The topics covered in this webinar are applied in the Developing New Business: from Idea to Market course on the MSc International marketing & Business Development