MASTER OF SCIENCEInternational Marketing & Business Development

 

 

Programme

​​​​​​​​​​​​


​Courses and campus specialisations

 

CORE-COMPETENCY COURSES

  Semester 1

  • International Business Development, 4 credits

  • Employability and Career, 1 credit

  • Strategic Brand Management, 5 credits

  • Marketing Research, 4 credits

  • New Business Development: From Idea to Market, 4 credits

  Semester 2

  • Employability and Career, 1 credit

  • Understanding the Elusive Consumer, 5 credits

  • Product Management & Operational Marketing, 4 credits

  • Business Development & Sales, 5 credits


  
ELECTIVE COURSES AND CAMPUS, 


Lille

Autumn semester electives (Sept - Dec): 

Managing in International Contexts, Panel Data Analysis, Finance for Marketing & Business, Development, Negotiation, Auchan Challenge, Trade Marketing & Category Management, Perfect Pitch, Sustainable Marketing & Communication, Research Writing

(obligatory for MSc)


Spring semester electives (Jan - April): 

Digital Growth, Mobile Marketing, Omnichannel Strategy & Digitalisation of the Point of Sale, 
Google Tools & SEM, Instagram & Social media in the Luxury industry, Persuasive Leadership in a Millennial World, Photoshop, UX Design & Usability


 

Paris

Autumn semester electives (Sept - Dec): 

B2B Marketing, UX Design: Seeking for the Ultimate User Experience, Digital Ads: Full Funnel Strategy, Photoshop, AI & Data Analytics, Research Writing, AI applied to Marketing
Paris specialisation core (mandatory): Digital Growth, Persuasive Leadership in a Millennial World



Spring semester electives (Jan - April): 

Business Intelligence with Data Mining and Spreadsheets, Advanced Negotiation, Sales Challenge, Strategic Planning, Perfect Pitch, Creative Content Design in Digital Marketing, Social Media Strategy & Community Management
Paris specialisation core (mandatory)
Competitive Intelligence for IBD, Sustainable Marketing & Communication

 

​​Sophia Antipolis 

Autumn semester electives (Sept - Dec):  

Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Pushing the Limits of Video Content, Finance for Marketing and New Business Development, Trends and Innovation in Luxury Markets, Introduction to Photoshop, E-commerce, Auchan Challenge, Telecom Valley Challenge, Company Project, Research Methods, AI and Data Analytics, Web Analytics - Google Tools (SEM/SEO), UX Design


Spring semester electives (Jan - April): 

Social Network Marketing, Using CRM with Salesforce.com, Digital Growth, Big Data and Analytics, Trends, Innovation and Competition in the Perfume Business, Transformative Innovation, Using SPSS, Issues in International Economics and Geopolitics, Excel for Business Developers, Company Project, Auchan Challenge, Using PR and Events to Develop Business, L’Oréal Brandstorm Challenge, Data-driven Decision-making



Belo Horizonte - International Marketing & Business Development in Emerging Markets specialisation: 

Sept - Dec semester electives: 

Go to Market Strategy for Latin America, Pricing Strategy for New Products & New Markets, Business to Business Marketing Management, Strategic Entrepreneurship: from Theory to Practice, Generating value for Brazilian Business (6 projects) - Optional (Inter MSc), AI & Data Analytics, optional Portuguese



Jan - April semester electives: 

Strategic Marketing Business Game, Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Digital Marketing Opportunities in Emerging Markets, Market Strategy for Latin America, Marketing and Conscious Capitalism, New Business Models for Underexplored Segments, Sales Challenge, Services and Customer Experience Management, optional Portuguese

When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.

Suzhou - Digital Marketing specialisation: 

Suzhou specialisation core

  • Digital Marketing in China, 3 credits

  • Pricing Strategies for a Digital World, 3 credits

  • Managing Social Networks, Communities and Crisis Communication

  • Mobile Marketing and Communication

  • Digital Growth


Sept - Dec semester electives: 

Managing an Export Project, Business Negotiation, Research Writing (obligatory for MSc)


Jan - April semester electives: 

Persuasive Communication in a Digital World, Graphic Design, Perfect Pitch


 
DISSERTATION

  • Dissertation, individual coaching, 30 credits
 
TOTAL: 90 credits
 Approximate course time not includ​ing individual and project work: 400 hours
 
 
These details are for information only and may be changed by the school without prior notice.


MSc IMBD videos

In the videos above:

  • MSc International Marketing & Business Development team-building seminar
  • Interview with former vice president Marketing Europe at Apple (has frequently taught on this MSc)
  • A webinar with Peter Spier, one of the MSc's directors

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE