MASTER OF SCIENCEInternational Marketing & Business Development

​​​​​​​​​​​​​

​Courses and campus specificities

CORE-COMPETENCY COURSES (on all campuses)

  Semester 1

• International Business Development, 3 credits
  

• Strategic Brand Management, 4 credits
  

• Marketing Research, 3 credits
  

• New Business from Idea to Market, 3 credits
  

• Career Management 1, 0 credit
  

  Semester 2

ELECTIVE COURSES BY CAMPUS, 

Lille

Autumn semester electives (Sept - Dec): choose four

• Managing in International Contexts, 2 credits
• Panel Data Analysis, 2 credits
• Perfect Pitch, 2 credits​
  
• Research Methods, 2 credits
• Sustainable Marketing & Communication, 2 credits
• Company Challenge, 2 credits
• AI & Data Analytics, 2 credits
• Digital Growth, 2 credits

Spring semester electives (Jan - April): choose five

• Google Tools and Sem, 2 credits
• Instagram and Social Media in the Luxury Industry, 2 credits
• Facebook and Instagram Certification, 2 credits
• Digital Marketing, 2 credits
• Ux Design and Usability, 2 credits
• Photoshop, 2 credits
• Business Intelligence with Data Mining, 2 credits
• Sales Challenge (mandatory elective), 2 credits
• Negotiation, 2 credits
• Trade Marketing and Category Management, 2 credits

Paris

Autumn semester electives (Sept - Dec): choose two

• B2B Marketing 2 Managing Multicultural Teams, 2 credits
• UX Design & Usability, 2 credits
• From Idea to Fundraising, 2 credits
• Photoshop (Graphic design), 2 credits
• Persuasive Leadership in a Millennial World, 2 credits
• PR Strategy, 2 credits

Specialisation core (mandatory)

• Digital Growth (growth hacking), 2 credits
• AI & Data Analytics; 2 credits

Spring semester electives (Jan - April): choose three

Sales Challenge, 2 credits

Advanced Sales Tech, 2 credits

Perfect Pitch, 2 credits

Meta Certification (FB & Instagram), 2 credits

Day in the Life in an Agency, 2 credits

Business Intelligence with Data Mining and Spreadsheets, 2 credits

Power of Communication 2 Advanced xls for Marketing, 0 credit

Specialisation core (mandatory)

Sustainable Marketing and Communication, 2 credits

Competitve Intelligence for International Business Development, 2 credits​​​​
 

​​Sophia Antipolis 

Autumn semester electives (Sept - Dec):  choose four

• Using LEGO Serious Play to Enhance Creativity, 2 credits
• Perfect Pitch, 2 credits
• Introduction to Photoshop, 2 credits
  
• E-commerce, 2 credits
• Company Project, 2 crediits
• Company Challenge, 2 credits
• Research Methods (recommended for dissertation writing), 2 credits
• UX Design and Usability, 2 credits
• AI and Data Analytics, 2 credits
• Motivation & Well-being at Work, 2 credits
• Sustainable Design, 2 credits
• Understanding Luxury Dynamics, 2 credits
• Luxury Market Trends and Sustainability, 2 credits

Spring semester electives (Jan - April): choose five

• Social Network Marketing, 2 credits
• Using CRM with Salesforce.com, 2 credits
• Digital Growth, 2 credits
• Big Data and Analytics, 2 credits
• Artificial Intelligence and Machine Learning with Power BI, 2 credits
• Trends, Innovation and Competition in the Perfume Business, 2 credits
• Using SPSS for Market Analysis, 2 credits
• Competitive Intelligence for International Business Development, 2 credits
• Using Excel for Business Developers, 2 credits

Company project 

• Company Challenge, 2 credits
• L'Oréal Brandstorm Challenge, 2 credits
  
• Facebook and Instagram Certification, 2 credits
• Leadership & Culture, 2 credits
• Mystery shopping, 2 credits

Belo Horizonte: 

Sept - Dec semester electives: choose four

• E-Commerce & E-Retail - Two Complementary Channels for Digital Growth, 2 credits
• Communication and Engagement in an Emerging Country, 2 credits
• Marketing Analytics, 2 credits
• Google Tools and Sem, 2 credits
• AI & Data Analytics, 2 credits

Optional Portuguese

Jan - April semester electives: choose five​

• Communication and Engagement in an Emerging Society, 2 credits
• Meta Certification (FB & Instagram), 2 credits
• Marketing and Conscious Capitalism, 2 credits
• New Business Models for Underexplored Segments, 2 credits
• Strategic Marketing Business Game, 2 credits
• Services and Customer Experience Management, 2 credits

Optional Portuguese

When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.

Suzhou: 

Autumn semester electives (Sept - Dec): choose two

Managing an Export Project, 2 credits

Business Negotiation, 2 credits

Research Methods (mandatory for MSc dissertation), 2 credits​

Suzhou specialisation core (mandatory) :

Digital Marketing Project, 2 credits

Digital Media, 1 credit​

Spring semester electives (Jan - April): choose three

Persuasive Cross-Cultural Business Communication, 2 credits

Graphic Design, 2 credits

Perfect Pitch, 2 credits

Suzhou specialisation core (mandatory)

Managing Social Networks & Communities, 2 credits

Digital Growth, 2 credits

Influencer Marketing, 2 credits 

Raleigh*:

Autumn semester electives (Sept - Dec): choose two

Global Digital Marketing, 2 credits

Social Media Marketing, 2 credits

AI & Data Analytics, 2 credits

Raleigh specialisation core (mandatory) : 

US Culture & Business (new students only), 1 credit

Public Speaking and Presentation Skills (returning students only), 1 credit

Career Management 1, 1 credit​

Spring semester electives (Jan - April): choose three

Meta Certification, 2 credits

Company projects/SKEMA SIM, 2 credits

Sales force, 2 credits

Marketing Analytics, 2 credits

Raleigh specialisation core (mandatory) :

US Culture & Business, 1 credit

Leadership (returning students only), 1 credit

Career Management 2, 1 credit