MASTER OF SCIENCESInternational Marketing & Business Development

 

 

Programme

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​Courses and campus specialisations

 

CORE-COMPETENCY COURSES

  Semester 1

  • International Business Development, 3 credits
  • Employability and Career, 1 credit
  • Strategic Brand Management, 5 credits
  • Marketing Research, 4 credits
  • New Business Development: From Idea to Market, 5 credits
  Semester 2
  • Employability and Career, 1 credit
  • Understanding Consumers & Markets, 5 credits
  • Product Management & Operational Marketing, 4 credits
  • Business Development & Sales, 5 credits

  
ELECTIVE COURSES AND CAMPUS


Lille

Autumn semester electives (Sept - Dec): 
Managing in International Contexts, Data Analytics and Retail Strategy, Finance for Marketers, Trade Marketing and Category Management, Negotiation, Case-studies in International Marketing & Branding, Research Writing (obligatory for MSc)

Spring semester electives (Jan - April): 
Digital Growth, Mobile Marketing, Web Analytics, SEO, SEM, Social Networks, Omnichannel Strategy and Digitalisation of the Point of Sale, Community Management & Crisis Communication Mgt, Persuasive Leadership in a Millennial World, Photoshop, Company Project

 

Paris

Autumn semester electives (Sept - Dec): 
Perfect Pitch, Digital Growth, BtoB Strategy, Media & Advertising, Web Analytics/SEO/SEM, Research Writing (mandatory for MSc)

Spring semester electives (Jan - April): 
Sustainable Marketing and Communication, Strategic Planning, Sales Challenge, Data Analysis for Marketing, Persuasive Leadership in a Millennial World, E-Commerce, CRM


 

​​Sophia Antipolis 

Autumn semester electives (Sept - Dec):  
Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Marketing & Innovation in the Video Games Market, Finance for Marketing & New Business Development, Trends & Innovation in Luxury Markets, Creative Marketing, Auchan Challenge, Telecom Valley Challenge, Introduction to Photoshop, Company Project, E-Commerce, Research Methods (obligatory for MSc), Community Service Venture Factory


Spring semester electives (Jan - April): 
Social Network Marketing, Using CRM with Salesforce.com, Digital Growth, Big Data and Analytics, Trends, Innovation and Competition in the Perfume Business, Transformative Innovation, Using SPSS, Issues in International Economics and Geopolitics, Excel for Business Developers, Company Project, Auchan Challenge, Using PR and Events to Develop Business, Eyeka Project, Community Service Venture Factory


Belo Horizonte - International Marketing & Business Development in Emerging Markets specialisation: 
Sept - Dec semester electives
Go to Market Strategy for Latin America, Pricing Strategy for New Products & New Markets, Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Strategic Entrepreneurship: from Theory to Practice

Jan - April semester electives
Business to Business Marketing Management, Communication and Engagement in an Emerging Society, Digital Marketing Opportunities in Emerging Markets, Go to Market Strategy for Latin America, Marketing and Conscious Capitalism, New Business Models for Underexplored Segments, International Negotiation in Sales, Services and Customer Experience Management, Go to Market Strategy, Optional Portuguese (online 15hrs + in-class 15hrs)


Suzhou - Digital Marketing specialisation: 

Suzhou specialisation core
  • Digital Marketing in China, 3 credits
  • Pricing Strategies for a Digital World, 3 credits
  • Managing Social Networks, 3 credits
  • Communities and Crisis Communication, 3 credits
  • Digital Growth; Mobile Marketing and Communication, 3 credits

Sept - Dec semester electives
Managing an Export Project, Business Negotiation, Research Writing (obligatory for MSc)

Jan - April semester electives: 
Persuasive Communication in a Digital World, Graphic Design, Perfect Pitch


 
DISSERTATION

  • Dissertation, individual coaching, 30 credits
 
TOTAL: 90 credits
 Approximate course time not includ​ing individual and project work: 400 hours
 
 
These details are for information only and may be changed by the school without prior notice.



Watch this interview with former vice president Marketing Europe at Apple

Bruno Didier has frequently taught on the MSc

 



Watch a webinar with Professor Peter Spier

In this video, Peter Spier talks about design thinking and other methods for creative innovation. This webinar was for made the Executive MBA audience. The topics covered in this webinar are applied in the Developing New Business: from Idea to Market course on the MSc International marketing & Business Development


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