Artificial intelligence bachelor degree – Raleigh Campus
What is an artificial intelligence Bachelor degree?
Discover the Artificial Intelligence bachelor specialisation within the Global BBA at SKEMA Business School, delivered on the Raleigh campus in the United States. This unique programme combines sciences, data, and management to train future professionals capable of applying artificial intelligence to solve real-world organisational challenges.
In a world where data and artificial intelligence technologies are transforming businesses, organisations seek professionals who can understand algorithms, data, and their applications in business. This AI bachelor degree equips students to meet these challenges by combining mathematics, computing, programming, and business strategy.
Delivered on the international Raleigh campus, at the heart of the Research Triangle, this specialisation enables students to study in one of the world’s most dynamic ecosystems for research, technology, and innovation.
Definition of artificial intelligence
Artificial intelligence (AI) refers to technologies and computer systems capable of analysing data, learning autonomously, and supporting decision-making. Today, AI applications are everywhere:
- Marketing data analysis
- Financial forecasting
- Medical diagnostics
- Process automation
- Intelligent assistants
- Recommendation systems
Studying this bachelor's degree allows students to understand how algorithms, machine learning, and data technologies function, and how to use them in business and management contexts.
This specialisation sits at the intersection of multiple disciplines: applied mathematics, computing and programming, and management and strategy. Students therefore acquire highly sought-after dual skills: mastering AI technologies while understanding economic and organisational challenges.
Positioning within the Global BBA
The AI bachelor specialisation takes place in the 4th year of the Global BBA, following three years of generalist studies in management, business, marketing, and finance. In the first years, students build strong foundations in:
- Business management
- Financial analysis
- Marketing
- International economics
- Quantitative methods and mathematics
This progressive approach enables students to develop a comprehensive understanding of organisational functioning before exploring advanced artificial intelligence and data science technologies.
The AI bachelor degree is a strategic specialisation for those aiming to work at the intersection of business, data, and digital technologies.
Objectives of the specialisation
The aim of this AI programme is to train students who can:
- Understand the scientific and computing foundations of AI
- Analyse and leverage large datasets
- Develop intelligent applications
- Integrate machine learning technologies into business strategies
- Consider the ethical and societal implications of AI
This pedagogical approach encourages students to use artificial intelligence as a tool to enhance human intelligence rather than merely a technical solution.
Diploma and recognition
Upon completion, students receive the Bachelor in Management – Global BBA from SKEMA, a four-year degree recognised in France and internationally. This AI bachelor degree from a leading business school allows students to:
- Enter the workforce directly
- Or continue with a specialised Master of Science (MSc)
It provides an international alternative to traditional computer science or AI university degrees, adding a strong business and management dimension.
The Raleigh campus in the United States
The specialisation is delivered at SKEMA’s Raleigh campus in North Carolina, USA. Situated in the Research Triangle, one of the most dynamic regions worldwide for scientific and technological research, Raleigh hosts leading innovation players such as IBM, Cisco, and Lenovo. Studying at this international campus provides students with:
- An academic environment focused on technologies and data
- Access to a network of technology companies
- Professional opportunities in the United States
Why choose SKEMA for an artificial intelligence bachelor degree?
Studying artificial intelligence at the Raleigh campus
Academic and university environment
The Raleigh campus is located in a top-tier academic and technological environment. The Research Triangle is renowned for its world-class universities, research centres, and innovative ecosystem. This environment offers students a stimulating setting for their studies and professional development, regardless of their specialisation.
English-taught programme and international immersion
All courses are delivered in English, allowing students to develop professional language skills in an academic and international context. Immersion on a US campus also promotes:
- Cultural exploration
- Development of intercultural competencies
- Adaptation to an international environment
They are essential to thrive in a global professional setting and for potential expatriation, irrespective of the chosen field of study.
What makes Raleigh strategic
Raleigh is one of the most dynamic economic hubs in the United States. The Research Triangle Park hosts over 300 international companies, especially in technology, research, innovation, and digital sectors. Its proximity to these companies and research centres provides students with an ideal environment to understand professional challenges and build networks, no matter their specialisation.
Student life in Raleigh
Studying in Raleigh offers a rich student experience. The city provides a vibrant, welcoming environment, a strong student presence, and numerous cultural and sports activities. Students can participate in Global BBA associations and projects, fostering international networking and personal development, regardless of their programme.
Who is the artificial intelligence bachelor degree designed for?
The AI bachelor specialisation is aimed at students interested in technology and data. It is ideal for high school graduates seeking an international education in artificial intelligence. It is particularly suited to students interested in mathematics, computing, digital technologies or innovation.
The programme also targets students aiming for careers in:
- Data science and technologies
- Data analysis
- Intelligent application development
- Technology project management
With its English-language instruction, the AI specialisation welcomes international students and profiles wishing to study in a multicultural environment.
Skills developed in the artificial intelligence bachelor degree
Courses taught in the artificial intelligence bachelor degree
Key courses include:
- Advanced Data Science
- Cloud Programming
- Non-Relational Database
- Data Privacy and Security
- Artificial Intelligence Technologies
- Deep Learning
- Generative AI
- Capstone Project I
- Capstone Project II
Programme format and duration
The specialisation takes place during the fourth year of the Global BBA and enables students to deepen their chosen field of expertise over one year, in line with their academic and professional goals.
The Global BBA offers 13 specialisations across five continents: each specialisation is associated with a SKEMA campus, which determines the location of study for the specialisation year.
The SKEMA Global BBA offers:
- a wide range of specialisations integrated into the Global BBA,
- the opportunity to undertake international pathways and double degrees depending on the options chosen
This flexible structure allows students to build a personalised pathway combining academic specialisation, international exposure and professional experience.
How to apply?
Students first join the Global BBA after high school, then select the AI specialisation in Year 4 based on their career plan.
Admission criteria include:
- Academic record review
- Motivation for the programme
- Coherence of the professional project
- Interest in technology and innovation
Applications can be submitted via Parcoursup or international procedures, depending on the profile. Find ou more about the admissions process and financing on the Global BBA page
Career opportunities after an artificial intelligence bachelor degree
Graduates can access a wide range of careers in data, AI, and digital transformation, including:
- Data Analyst
- Data Designer
- AI Integrator
- Data Protection Officer
- Ethics Officer
These roles exist across multiple sectors: technology, finance, marketing, healthcare, or consulting.
Further studies after an artificial intelligence bachelor degree
Students can continue with a specialised Master of Science (MSc), for example: the MSc Artificial Intelligence for Business Transformation.
This pathway develops advanced AI, data science, and innovation management competencies, preparing students for higher-responsibility positions.
Frequently asked questions about the artificial intelligence specialisation
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This is a four-year undergraduate programme that trains students to design, understand, and use artificial intelligence technologies and data in a professional context. The SKEMA AI bachelor, integrated into the Global BBA, combines multiple disciplines including applied mathematics, computing and programming, data analysis, and management.
This approach ensures that students learn not only how algorithms and AI systems function, but also how to apply them to solve real-world business challenges. Graduates leave with all the knowledge and competencies to develop AI solutions and integrate them into strategic decision-making within organisations.
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A university AI degree is typically more academically oriented, with a focus on computer science, mathematics, and theoretical foundations.
In contrast, the SKEMA AI bachelor degree offers a unique combination of technology and business management, with an international perspective.
Key differences include:
- Strong international dimension and English-language instruction
- Integration of data, AI technologies, and management courses
- Immersion on a global campus with exposure to multinational business environments
This makes the SKEMA AI bachelor ideal for students who want to develop both technical expertise and business acumen.
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Artificial intelligence is at the core of technological and economic transformation across industries. Companies increasingly rely on AI algorithms to improve performance, automate processes, and create new services.
Studying AI allows students to understand these emerging technologies and integrate them into business strategies. Skills in data, machine learning, and AI applications are among the most sought-after in today’s global job market.
Pursuing an AI bachelor degree prepares students for high-growth careers where technology and business intersect, making them highly competitive and versatile professionals.
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SKEMA Business School offers an internationally connected academic environment, closely linked to major technological and innovation ecosystems. The AI bachelor is delivered on the Raleigh campus, at the heart of the Research Triangle, a leading hub of technology companies and research centres.
SKEMA also benefits from its Montréal innovation centre, one of the world’s top AI and data science hubs. This centre develops innovative teaching materials, delivers tailored corporate training, and bridges research, industry, and education, giving students access to cutting-edge AI applications.
In addition to this specialisation within the Global BBA, SKEMA offers a comprehensive portfolio of programmes in Artificial Intelligence, including:
- the Mastère Spécialisé® Chef de Projet Intelligence Artificielle (in French)
- Bachelor’s degrees in AI & Management
- specialised MSc programmes in AI
The programme combines rigorous technical training with business and management competencies, enabling students to become hybrid professionals capable of managing AI projects from concept to implementation.
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To join the AI bachelor, students must first enrol in the Global BBA programme. Admission is open to high school graduates or equivalent qualifications and is based on:
- Academic record review
- Motivation for the programme
- Alignment with professional goals
- Interest in technology, data, and innovation
Applications can be submitted via Parcoursup for French students, or through international procedures for other profiles. Students can then choose the AI bachelor specialisation in Year 4 based on their career aspirations.
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Mathematics is important for understanding machine learning algorithms and statistical models. However, students do not need to be experts before starting the programme.
The SKEMA AI bachelor supports students in gradually building the necessary mathematical and analytical competencies. What matters most is curiosity, motivation, and a genuine interest in technology and data.
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Artificial intelligence is a global field, driven by innovation ecosystems worldwide. Studying AI in an international programme provides:
- Exposure to multicultural teams and perspectives
- English-language instruction and professional communication skills
- Access to top technology ecosystems and research hubs
- Opportunities to develop a global professional network
Studying at the Raleigh campus places students in the Research Triangle, a world-leading centre for research and technological development in the United States.
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Yes. Graduates of the AI bachelor can pursue a Master of Science (MSc) to deepen their expertise in AI, data science, and innovation management.
For example, SKEMA’s MSc in Artificial Intelligence for Business Transformation offers advanced technical, analytical, and managerial training. This pathway prepares students for senior roles in AI strategy, technology management, and data-driven decision-making.
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Graduates can pursue careers across multiple sectors, including:
- Technology companies and AI-focused start-ups
- Banks and financial institutions using data analytics for risk management
- Digital marketing and e-commerce companies leveraging AI recommendation systems
- Industrial firms developing automation solutions
- Consulting firms and public organisations integrating AI into transformation strategies
Roles include Data Analyst, Data Designer, AI Integrator, Data Protection Officer, and Ethics Officer, among others. The programme equips students to combine AI expertise with business strategy, making them highly employable in a digital economy.
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SKEMA offers a comprehensive portfolio of AI programmes to meet growing industry and student demand:
- Mastère Spécialisé® Chef de Projet Intelligence Artificielle: Focused on managing AI projects and strategic integration in organisations.
- Bachelor AI & Management: Combines AI expertise with management skills for hybrid profiles from the first cycle.
- MSc programmes in AI: Advanced technical, analytical, and managerial training to access senior positions in AI and data science.
