Bachelor in E-commerce & Digital Strategy – Lille Campus
What is a Bachelor in E-commerce & Digital Strategy?
The Bachelor in E-commerce & Digital Strategy offered at the Lille campus is part of SKEMA Business School’s Global BBA. This professional programme prepares students to lead high-performing digital strategies, develop online businesses, and master the challenges of digital marketing in an international environment. It provides students with a solid foundation in business, management, marketing, and digital project management, directly applicable in companies.
Definition of E-commerce and Digital Strategy
E-commerce refers to all sales activities conducted online: e-shops, marketplaces, mobile platforms, or social media channels. It is part of a broader digital strategy aimed at optimising customer relationships, business performance, and digital growth.
Digital strategy encompasses all the decisions an organisation takes to integrate digital technologies into its business model: traffic acquisition, digital marketing, data analysis, customer experience, omnichannel management, and digital transformation.
Through this Bachelor in E-commerce & Digital Strategy, students learn to analyse web traffic, optimise customer journeys, and use digital marketing tools to enhance business performance and profitability.
Position within the Global BBA
The Digital Strategy Bachelor is a fourth-year specialisation within the Global BBA. After completing a common core in management, international business, finance, and marketing, students choose this track to develop expertise in digital commerce and online business management.
Programme objectives
The Bachelor in E-commerce & Digital Strategy aims to:
- Master digital marketing levers
- Design and implement an e-commerce strategy
- Analyse performance data
- Manage digital projects
- Develop a customer-oriented business perspective
The programme combines theory and practice through projects, case studies, and simulations, developing technical, analytical, and managerial skills in marketing and e-commerce.
Degree and Recognition
Upon completion, students are awarded the Bachelor in Management – Global BBA from SKEMA, a degree recognised in France and internationally.
Lille Campus
This specialisation is offered at the Lille campus, at the heart of a dynamic ecosytem connected to European economic hubs.
Why choose SKEMA for a Bachelor in E-commerce & Digital Strategy?
Studying E-commerce and Digital Strategy at the Lille Campus
Academic and professional environment
The Lille campus spans over 20,000 m² in the business district, close to companies, shops, and transport infrastructure. It offers fully equipped classrooms, co-working spaces, and access to a library.
International immersion
Courses are delivered in English, providing linguistic and cultural immersion essential for international careers.
Dynamic student life
Associations, group projects, professional events, and student initiatives create a vibrant campus life and contribute to personal and professional development.
Strategic location
Located between Paris, Brussels, and London, Lille provides easy access to major European economic hubs.
Who is the Bachelor in E-commerce & Digital Strategy designed for?
This programme is suitable for:
- High school graduates interested in business and digital commerce
- Students aiming for careers in digital marketing or e-commerce
- Profiles interested in strategy, management, and online business
- International students seeking a business education in France
Skills developed in the Bachelor in E-commerce & Digital Strategy
Courses taught in the Bachelor in E-commerce & Digital Strategy
Key courses include:
- Consumer Engagement
- Entrepreneurship and Small Business Management
- Digital Transformation and E-business
- E-Commerce Strategy & Omnichannel Retailing
- E-Business Models & Social Networks
- Marketing Automation, CRM & Customer Lifecycle Management
- Capstone Project I
- Web Design & User Experience
- Data Analytics & Traffic Acquisition
- Marketplace Ecosystems & Platform Strategy
- Capstone Project II
Programme format and duration
The specialisation takes place during the fourth year of the Global BBA and enables students to deepen their chosen field of expertise over one year, in line with their academic and professional goals.
The Global BBA offers 13 specialisations across five continents: each specialisation is associated with a SKEMA campus, which determines the location of study for the specialisation year.
The SKEMA Global BBA offers:
- a wide range of specialisations integrated into the Global BBA,
- the opportunity to undertake international pathways and double degrees depending on the options chosen,
- the possibility of completing the programme through a work-study format under an apprenticeship contract.
This flexible structure allows students to build a personalised pathway combining academic specialisation, international exposure and professional experience.
How to apply to this Bachelor?
The E-commerce & Digital Strategy specialisation is part of the Global BBA. Candidates first apply to the Global BBA.
Admission is open to students with a high school diploma or equivalent, interested in e-commerce and digital strategy, seeking a multicultural and international experience.
Admission steps, deadlines, and requirements follow the Global BBA process.
Career opportunities after a Bachelor in E-commerce & Digital Strategy
Graduates can pursue roles such as:
- E-commerce Manager
- Digital Project Manager
- Digital Marketing Executive
- Traffic Manager
- Digital Strategy Consultant
- Business Developer
This programme ensures fast integration into digital business companies.
Further studies after a Bachelor in E-commerce & Digital Strategy
Graduates may continue with MSc programmes specialised in digital marketing, business development, entrepreneurship, or data. Recommended Masters of Science:
Frequently Asked Questions – Bachelor in E-commerce & Digital Strategy
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E-commerce refers to the sale of goods or services via digital platforms (e-shops, marketplaces, social media). It covers the entire digital customer journey, from acquisition to retention, and is part of a broader digital strategy to grow business performance.
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The E-commerce & Digital Strategy Bachelor focuses on digital business, web platform management, and performance-driven digital strategies. Students learn to manage e-commerce projects, analyse data, and optimise the customer experience.
The Marketing Bachelor has a broader approach: brand strategy, communication, market research, and marketing management. The digital strategy Bachelor is more technical and digitally oriented.
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A traditional business degree offers a generalist and theoretical approach in management, economics, and marketing.
The Bachelor in E-commerce & Digital Strategy, integrated within the Global BBA, is professional, international, and operationally focused on digital skills, marketing, and project management, including real projects and alternance opportunities for fast career integration.
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No. No programming skills are required. The programme trains managers capable of leading digital projects, understanding technical challenges, and collaborating with specialised teams. Curiosity for digital business, marketing, and management is an advantage.
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Yes. Students from general or technological backgrounds are welcome. The programme progressively strengthens management and business fundamentals before moving into digital marketing and e-commerce.
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Yes. The specialisation can be followed as a work-study programme during the fourth year of the Global BBA, allowing students to apply strategies learned in class directly in companies, gaining practical experience in digital project management, marketing, and e-commerce operations.
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Graduates can work in digital marketing, e-commerce, and digital strategy roles, such as Digital Project Manager, Digital Marketing Executive, Junior E-commerce Manager, or Digital Strategy Consultant.
Careers exist across sectors, in France and internationally.
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Yes. The Bachelor in E-Commerce & Digital Strategy provides a strong foundation for pursuing Master’s degrees or MSc programmes specialised in digital marketing, business development, strategic management, or data.
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The E-commerce & Digital Strategy specialisation suits students interested in commerce, marketing, digital technologies, and business development strategies.
Curious, analytical, organised students attracted to digital innovation and project management will thrive in this programme.
