Bachelor's degree marketing specialisation in Lille - Global BBA
What is the marketing specialisation of the Bachelor in Management – Global BBA?
The Marketing specialisation is part of the Bachelor Global BBA at SKEMA Business School, an international programme designed to train managers capable of working in complex, multicultural and rapidly evolving environments. It takes place in the fourth year of the programme, following a general core curriculum in management.
This specialisation allows students to deepen their understanding of marketing fundamentals, communication, and commercial strategy while maintaining the generalist management approach of the Global BBA. It is aimed at students who want to pursue careers in marketing, customer relationship management, or digital marketing.
Definition of Marketing
Marketing encompasses the strategies and tools that businesses use to analyse markets, understand consumer needs, design appropriate offers, and promote them effectively. It involves data analysis, communication, distribution, market research, and building long-term relationships with clients.
Positioning in the Global BBA
The Marketing specialisation is one of 13 specialisations offered within the Global BBA. After completing a general management curriculum, students choose a specialisation to develop specific professional expertise while retaining a global perspective on business, and international commerce.
Objectives of the Bachelor's degree marketing specialisation
The Marketing specialisation aims to:
- Develop a deep understanding of relationships between producers and consumers
- Equip students with marketing and communication strategy skills
- Strengthen analytical and strategic capabilities applied to markets
- Prepare students for professional roles or further specialised studies
Degree and Recognition
Graduates receive the Bachelor in Management – Global BBA from SKEMA, a degree recognised in France and internationally, awarded by a business school holding major international accreditations.
Lille Campus
The Marketing specialisation is offered at SKEMA’s Lille campus, providing an academic and professional environment particularly suited to studying marketing.
Why choose SKEMA for a Bachelor's degree marketing specialisation?
Studying marketing at the Lille campus
Academic and professional environment
The Lille campus spans over 20,000 m² in the business district, close to companies, shops, and transport infrastructure. It offers fully equipped classrooms, co-working spaces, and access to a library.
International immersion
Courses are delivered in English, providing linguistic and cultural immersion essential for international careers.
Dynamic student life
Associations, group projects, professional events, and student initiatives create a vibrant campus life and contribute to personal and professional development.
Strategic location
Located between Paris, Brussels, and London, Lille provides easy access to major European economic hubs.
Who is the Bachelor's degree marketing specialisation designed for?
This specialisation is intended for:
- Students with a high school diploma or equivalent, interested in marketing, communication, and commerce
- Those aiming for careers in marketing, sales, or brand management
- Students keen on strategy, market analysis, and consumer behaviour
- International students seeking a management education in France
Skills developed in the Bachelor's degree marketing specialisation
Courses taught in the Bachelor's degree marketing specialisation
Key courses include:
- Consumer Engagement
- Creativity Management
- Intellectual Property, Ethical Marketing & Sustainable Practices
- Omnichannel Marketing Strategy
- Strategic Marketing and Experiential Brand Management
- Consumer Insights & Marketing Analytics
- Capstone Project I
- Digital Marketing
- Brand Management
- Web design & User Experience
- Capstone Project II
These courses link theoretical fundamentals with real-life business applications.
Programme format and duration
- Integrated into the Bachelor in Management – Global BBA
- International pathways and optional double degree opportunities
How to apply for the Bachelor in Management – Marketing Specialisation
The Marketing specialisation is part of the Bachelor in Management – Global BBA at SKEMA Business School. Candidates first apply to the Global BBA, and then choose the Marketing specialisation at the end of the third year of the programme.
Admission to the Global BBA is open to students holding a high school diploma or equivalent, with an interest in management, marketing, communication, and international careers.
The admission requirements, application process, timeline, and prerequisites are the same for all tracks of the Global BBA programme.
For detailed information on application procedures, admission requirements, and key dates, please visit the Global BBA page.
Career opportunities after the Bachelor's degree marketing specialisation
Graduates of the Global BBA with a Marketing specialisation can pursue roles such as:
- Marketing Associate
- Marketing Research Analyst
- Product Manager
- Marketing Consultant
- Brand Manager
- Digital Marketing Manager
Further studies after the Bachelor's degree marketing specialisation
Graduates may continue their studies at SKEMA, including:
Frequently asked questions about the bachelor's degree in marketing
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Marketing involves analysing a market, understanding client needs, and implementing strategies to create and promote an offer.
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No, the specialisation is chosen after completing the general management core curriculum, allowing students to acquire fundamental knowledge first.
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Yes, it prepares students for MSc programmes in marketing, digital marketing, business development, or communication.
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Yes, Global BBA students can gain substantial professional experience in the fourth year through a work-study (apprenticeship) contract.
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Product manager, digital marketing manager, marketing analyst, consultant, brand manager, marketing associate.
Learn more about professional integration after SKEMA's Global BBA
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Yes, the English-taught curriculum and international mobility opportunities enable graduates to work in France or abroad.
