Bachelor’s degree in tourism and hospitality management specialisation – EADA Barcelona Campus
What is a Bachelor’s degree in tourism and hospitality management specialisation?
Discover the Bachelor’s degree in tourism and hospitality management specialisation at SKEMA Business School, delivered in partnership with EADA Business School in Barcelona. This international track of the Global BBA programme is designed to train future managers for the tourism and hospitality industry.
Taught in English and rooted in a professional environment, this hospitality management bachelor prepares students for careers in tourism, hotel management, destination marketing and premium services, while addressing the sustainable transformation of the sector.
Definition of tourism and hospitality management
Tourism is one of the most dynamic economic sectors worldwide. It encompasses:
- Hotel management and accommodation
- Restaurant and hospitality operations
- Destination marketing
- Events and business tourism
- Travel tech and innovation
- Experiential and sustainable tourism
This tourism and hospitality programme provides students with core knowledge in management, finance, marketing, customer experience and leadership. It combines academic education with professional training to prepare graduates for management roles in an evolving global industry.
Students therefore develop both operational expertise and strategic vision within the tourism and hospitality sector.
Position within the Global BBA
The tourism and hospitality management specialisation takes place during the fourth year of SKEMA’s Global BBA, following three years of general business studies in management, finance, marketing and economics. Students choose their specialisation according to their career project. This hospitality management pathway allows them to deepen their expertise in service industries while benefiting from a strong business and management foundation.
Objectives of the programme
The objectives of this tourism and hospitality programme are to:
- Develop strategic and managerial skills
- Understand the dynamics of international tourism
- Master hotel and restaurant operational management
- Integrate sustainable and innovation-driven approaches
- Prepare for careers in tourism, hospitality and premium services
Degree and recognition
Upon completion, students are awarded the Bachelor in Management – Global BBA from SKEMA Business School, a four-year degree recognised in France and internationally. This academic qualification ensures strong management credentials and opens up opportunities for both employment and further studies.
EADA campus in Barcelona
By choosing this specialisation, students join EADA Business School in the heart of Barcelona.
Studying in Barcelona means more than attending classes in one of Europe’s leading tourism destinations. It means living in an international business hub for hospitality, events and corporate tourism. The city is also a laboratory for managing tourism flows and implementing sustainable development strategies.
EADA’s Provença Campus (4,200 m², LEED-certified) offers a modern academic environment designed for collaborative learning. Teaching is delivered in English within a cosmopolitan Spanish setting, ensuring full international immersion and the development of essential language skills for a global career.
Why choose SKEMA for a Bachelor’s degree in tourism and hospitality management specialisation?
Studying Tourism & Hospitality Management at the EADA Barcelona Campus
A cosmopolitan academic environment
Located in the heart of Barcelona, EADA Business School offers a modern, sustainable campus certified under LEED standards. The Provença Campus (4,200 m² across nine floors), inaugurated in 2023, features connected classrooms, collaborative spaces and an innovative learning environment. Studying in Barcelona means evolving in a cosmopolitan, dynamic and internationally renowned city. It provides students enrolled in the programme with direct exposure to a vibrant urban environment that combines business, culture and global connectivity.
International immersion
Courses are taught entirely in English within a truly international environment. Students study alongside multicultural cohorts and develop:
- essential intercultural skills for global management
- the ability to work effectively in international teams
- a strong understanding of global markets
- key adaptability skills in a constantly evolving professional environment
This linguistic and cultural immersion enables students to acquire professional skills that are directly transferable to international careers, regardless of the sector chosen (tourism, sport, entrepreneurship or innovation). Many courses also integrate digital learning resources and online collaboration tools, reflecting the way international sport organisations operate today.
Why is Barcelona a strategic location?
Barcelona is one of Europe’s most dynamic and internationally oriented metropolitan cities. As a major tourist destination, seaside city, event hub, innovation centre and growing entrepreneurial ecosystem, it offers a particularly stimulating environment for studying management.
The city stands out for its global attractiveness, diversified economic landscape, strong commitment to sustainable transformation and innovation, and multicultural dimension.
Studying in Barcelona allows students to gain a concrete understanding of the economic dynamics of a globalised market, the development challenges faced by organisations, and the strategic adaptations required in rapidly evolving industries. Proximity to such an active and international ecosystem strengthens the professional dimension of the specialisations offered at the EADA campus.
Student life in Barcelona
Studying in Barcelona also means enjoying a unique personal and cultural experience. The city offers an attractive and stimulating living environment, including:
- a pleasant Mediterranean climate throughout the year
- a balance between seaside lifestyle, culture, sport and urban energy
- a vibrant artistic and events scene
- an active and international student community
This combination of academic excellence, professional immersion and quality of life represents a distinctive advantage of the programme..
Who is the Bachelor’s degree in tourism and hospitality management specialisation designed for?
This programme is designed for:
- Secondary school leavers interested in tourism and hospitality
- Students aspiring to work in hotel management, events or international tourism
- Candidates interested in customer experience and service management
- International students seeking an English-taught programme
It suits motivated individuals who wish to combine business education with a passion for the hospitality sector.
Skills developed in the Bachelor’s degree in tourism and hospitality management specialisation
Courses taught in the Bachelor’s degree in tourism and hospitality management specialisation
Core courses include:
- Consumer Engagement
- Entrepreneurship and Small Business Management
- Strategic Vision in Global Tourism Landscape
- Tourism Marketing & Destination Branding
- Operations I: Quality and Leadership in Hospitality
- Operations II: Culture, Human Capital & Talent Management
- CAPSTONE I
- Sales Strategy & Revenue Management in Hospitality
- Hospitality Investment & Asset Management
- Implementing AI in Organisations
- CAPSTONE II
The programme combines academic studies with professional application and real industry experience.
Programme format and duration
The specialisation takes place during the fourth year of the Global BBA and enables students to deepen their chosen field of expertise over one year, in line with their academic and professional goals.
The Global BBA offers 13 specialisations across five continents: each specialisation is associated with a SKEMA campus, which determines the location of study for the specialisation year.
The SKEMA Global BBA offers:
- a wide range of specialisations integrated into the Global BBA,
- the opportunity to undertake international pathways and double degrees depending on the options chosen
This flexible structure allows students to build a personalised pathway combining academic specialisation, international exposure and professional experience.
How to apply to the Bachelor’s degree in tourism and hospitality management
The Bachelor’s degree in Tourism Management specialisation is completed in the fourth year of SKEMA Business School’s Global BBA. After three years of general business education in management, business, marketing and finance, students who choose to specialise in tourism management deepen their understanding of key industry challenges related to hospitality operations, customer experience, destination marketing and sustainable development within the service sector.
The admission and admissions process, application timeline and selection criteria are identical for all Global BBA specialisations. Admission is based on:
- Review of the academic record
- Overall academic performance
- Consistency and relevance of the career plan
- Motivation for joining an international programme
As the programme is delivered in English in Barcelona, a good level of English is required in order to follow the courses effectively. Applications are submitted online through the SKEMA admissions platform. A good command of Spanish is also recommended to facilitate integration into life in the city.
Career opportunities after a Bachelor’s degree in tourism and hospitality management specialisation
Graduates may pursue careers such as:
- Hotel Manager or Assistant Manager
- Operations Manager
- Destination Marketing Manager
- Tourism Development Officer
- Customer Experience Manager
- Hospitality Talent Development Specialist
- Travel tech entrepreneur
These roles exist in hotels, international groups, tourism boards and start-ups worldwide.
Further studies after a Bachelor’s degree in tourism and hospitality management specialisation
Graduates may continue their studies with a Master of Science, including:
These programmes allow progression to senior management positions in luxury, hospitality or international business.
Frequently Asked Questions about the Bachelor’s degree in tourism and hospitality
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Tourism management refers to the set of skills required to manage and develop activities related to tourism, hospitality and service industries. It combines knowledge in management, marketing, finance, customer experience and leadership.
The Bachelor’s degree in Tourism Management prepares future managers to run a hotel, a restaurant, a tourist destination or a project within the travel industry. The programme provides a strategic understanding of the sector while developing strong operational capabilities.
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Tourism remains one of the world’s leading economic sectors. Following recent transformations, the industry is evolving towards:
- Sustainable tourism
- Personalised customer experiences
- Digitalisation and travel tech
- The development of responsible destinations
The Bachelor’s degree in Tourism Management is specifically designed to address these challenges by integrating innovation and sustainability into its core curriculum.
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The tourism sector is facing several major challenges:
- Ecological transition and sustainable development
- Management of tourist flows
- Digitalisation of the customer experience
- Personalisation of services
- Talent management in hospitality
The Bachelor’s degree in Tourism Management incorporates these issues in order to train managers capable of developing responsible and innovative projects.
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A Advanced Vocational Certificate (BTS) in Tourism is a short, vocational two-year programme generally focused on operational roles such as travel advisor, front desk agent or reservations officer. While it enables quick entry into the job market, progression into management roles may be more limited.
A Bachelor Degree (licence) in Tourism and Hospitality Management is a three-year academic programme focused on the fundamentals of tourism, often with a more theoretical approach. It is suitable for progression to a Master’s degree, but usually offers less international exposure and immersion.
The Global BBA Tourism Management specialisation at SKEMA is a four-year programme. Students graduate with a recognised degree in management, including a specialisation in their fourth year, while benefiting from the advantages of a leading business school (extensive alumni network, strong international reputation, vibrant student life and student associations).
This pathway stands out thanks to:
- A comprehensive business education before specialisation
- A strong international dimension
- 100% English-language teaching
- Regular professional experience and applied learning
- Facilitated progression to MSc programmes
This specialisation prepares students for strategic management and leadership roles more effectively than shorter vocational qualifications.
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The programme is designed for students who wish to join a business school directly after secondary education and progressively specialise in tourism and hospitality. It is particularly suitable if:
- You have a genuine interest in hospitality or international tourism careers
- You enjoy customer interaction, event organisation, project management or marketing
- You aim to build an international career
- You are comfortable in English or motivated to improve quickly
Previous professional experience in a hotel or restaurant is not required. However, it is important to be:
- Curious about the world and different cultures
- Interested in how service businesses operate
- Motivated by a demanding and professionally oriented programme
The Global BBA first provides strong foundations in management and business before allowing students to specialise in Tourism Management in the fourth year. This progressive structure enables students to refine their career plans and make informed choices.
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A good level of English is required, as courses are delivered in English on the Barcelona campus. Speaking one or more additional foreign languages is a strong asset in the tourism industry, where managers operate in international and multicultural environments.
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Yes. The international dimension of the Global BBA, the 100% English-language teaching and the year spent in Barcelona enable students to develop essential intercultural competencies.
The Bachelor’s degree in Tourism Management prepares graduates to work in international organisations, global hotel chains and overseas tourism destinations.
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Yes. The Bachelor’s degree in Tourism Management provides access to roles within premium hospitality, particularly in international hotels or luxury-focused groups.
Students who wish to access senior management roles in the luxury sector may continue their studies with a Master of Science, such as:
Further study strengthens qualifications and facilitates progression to executive positions.
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Graduates may access positions such as:
- Hotel Manager or Assistant Manager
- Operations Manager
- Destination Marketing Manager
- Tourism Development Officer
- Customer Experience Manager
- Entrepreneur in the travel, tourism or hospitality sector
These careers can be pursued in France or internationally, within hotel groups, tourism institutions, agencies or start-ups.
