Professors
Anand VAN ZELDEREN
Assistant Professor
Artificial Intelligence, Virtual Reality, Morality, Ownership, Emotions, Simulations
Academy
TransformationResearch center
SKEMA Centre for Artificial IntelligenceLocation
ParisDiscipline
Management & OrganizationAnand van Zelderen is an Assistant Professor of Artificial Intelligence and Business at SKEMA Business School. His research examines the socio-emotional costs that surface when employees interact with autonomous AI agents. A pioneer in experimental management research, he is among the first to develop synthetic field studies, an approach that integrates AI and Virtual Reality to create lifelike organizational simulations that capture real behaviors while preserving experimental control. To democratize access to these tools, he founded the Openverse Open Science Initiative, an interdisciplinary collaboration of more than 70 scholars around the world. Through his research and education, Anand aims to shape a human-centric future of work where emerging technologies are integrated ethically, inclusively, and sustainably into organizations and society.