Professors
Valeria STOURM
Associate Professor
Customer Relationship Management, Customer Analytics, Sharing Economy Platforms
Academy
TransformationResearch center
Marketing InteractionsLocation
ParisDiscipline
MarketingValeria Stourm is an Associate Professor of Digital Marketing at SKEMA Business School. Her research focuses on Customer Relationship Management (CRM), which she has studied in the contexts of sharing economy platforms, loyalty programs, and digital advertising. She has also studied the unintended consequences of customer analytics on societal inequality, environmental impact, and consumer privacy.
Valeria has published at Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing and in a highly competitive special issue of Marketing Letters stemming from the best papers out of the selective Triennial Choice Symposium. Her research has earned approximately over 100,000 EUR in grants, and earned prestigious recognitions including Winner for the Don Lehmann Award for “the best dissertation-based paper published in the past two years in Journal of Marketing or Journal of Marketing Research,” Finalist for the Weitz-Winer-O'Dell Award for “the article in the Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, methodology, and/or practice,” Finalist for the Paul E. Green Award for “the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research,” Finalist for the Marketing Science Institute (MSI) Research Priorities Working Paper Competition, and Winner for the AMS Review-Sheth Foundation Annual Doctoral Competition, as well as honorable mentions for the AMA Mathew Joseph Emerging Scholar Award and the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition. Valeria reviews for top journals including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing.
Prior to joining SKEMA Business School, Valeria was a faculty member at HEC Paris, where she was recipient of the Prix Bruno Roux de Bezieux pour l'Initiative Pédagogique in 2022. Valeria holds a PhD, MS and BS from the Wharton School at the University of Pennsylvania.