Bachelor’s degree in International Business specialisation – Raleigh Campus
What is a Bachelor’s Degree in international business specialisation?
Discover the Bachelor’s degree in International Business specialisation offered by the Global BBA at SKEMA, on the Raleigh campus in the United States. This programme prepares students to understand how organisations operate in a globalised economy and to develop management and corporate strategies across markets.
Designed for high school graduates aiming for a career abroad, this programme combines management, marketing, finance and strategy, with an approach that incorporates geopolitical, technological and sustainability challenges.
The specialisation spans two semesters, with students spending both semesters at the Raleigh campus, in the heart of the Research Triangle, in collaboration with partners such as IBM, Cisco and Lenovo. This immersive experience enhances understanding of worldwide corporate practices and prepares students for careers abroad.
Definition of International Business
This field covers all economic and commercial activities between countries, including:
- Cross-border trade
- Strategies for overseas expansion
- Management of multicultural teams
- Marketing and adaptation of commercial models to different markets
This programme develops these skills through a combination of academic teaching, practical projects and immersion.
Positioning within the Global BBA
The specialisation takes place in the fourth year of the Global BBA, after three general years covering management, marketing and finance. The fourth year allows students to deepen their knowledge in a specific field. This progressive structure enables students to build their career plans throughout their studies and to steer their path towards business or corporate strategy.
Objectives of the specialisation
This specialisation aims to train future managers capable of operating in a multicultural environment. The programme focuses on:
- Understanding global economic and geopolitical challenges
- Developing strategic management and cross-border business skills
- Mastering fundamental marketing and corporate finance knowledge
- Analysing markets
- Designing business models adapted to different regions
- Integrating sustainability and responsibility into strategic decisions
Diploma and recognition
Upon completion, students obtain the Global BBA – Bachelor in Management from SKEMA, a four-year degree recognised in France and internationally. Awarded by a leading business school, this diploma ensures strong management and business training, a strong global dimension, and excellent employability.
Raleigh campus, United States
This specialisation is delivered at SKEMA’s Raleigh campus in North Carolina, at the heart of the Research Triangle, one of the largest innovation hubs in the United States. This technology and academic hub hosts prestigious universities, research centres, and top companies. The academic and professional environment is stimulating and offers multiple opportunities with our partners.
Why choose SKEMA for a Bachelor’s Degree in international business specialisation?
Studying at the Raleigh campus
Academic and university environment
The Raleigh campus is located in a top-tier academic and technological environment. The Research Triangle is renowned for its world-class universities, research centres, and innovative ecosystem. This environment offers students a stimulating setting for their studies and professional development, regardless of their specialisation.
English-taught programme and international immersion
All courses are delivered in English, allowing students to develop professional language skills in an academic and international context. Immersion on a US campus also promotes:
- Cultural exploration
- Development of intercultural competencies
- Adaptation to an international environment
They are essential to thrive in a global professional setting and for potential expatriation, irrespective of the chosen field of study.
What makes Raleigh strategic
Raleigh is one of the most dynamic economic hubs in the United States. The Research Triangle Park hosts over 300 international companies, especially in technology, research, innovation, and digital sectors. Its proximity to these companies and research centres provides students with an ideal environment to understand professional challenges and build networks, no matter their specialisation.
Student life in Raleigh
Studying in Raleigh offers a rich student experience. The city provides a vibrant, welcoming environment, a strong student presence, and numerous cultural and sports activities. Students can participate in Global BBA associations and projects, fostering international networking and personal development, regardless of their programme.
Who is the Bachelor’s Degree in international business specialisation designed for?
It is aimed at students who are curious about the world and interested in economic challenges. This specialisation is particularly suitable for:
- High school graduates interested in business and global studies
- Students wishing to work in international business or management
- Students interested in strategy, business development, and corporate management
- Students aiming for a career abroad
Skills developed in the bachelor’s degree in international business specialisation
Courses taught in the bachelor’s degree in international business specialisation
Key courses in the programme include:
- Geoeconomics and Global Business Environment
- Global Value Chains and Sustainability
- Intercultural Management and Negotiation
- AI for Managerial Decision Making
- Entrepreneurship and Small Business Management
- Strategic Innovation and Business Design
- Cybersecurity and Data Governance in Global Business
Programme format and duration
The specialisation takes place during the fourth year of the Global BBA and enables students to deepen their chosen field of expertise over one year, in line with their academic and professional goals.
The Global BBA offers 13 specialisations across five continents: each specialisation is associated with a SKEMA campus, which determines the location of study for the specialisation year.
The SKEMA Global BBA offers:
- a wide range of specialisations integrated into the Global BBA,
- the opportunity to undertake international pathways and double degrees depending on the options chosen
This flexible structure allows students to build a personalised pathway combining academic specialisation, international exposure and professional experience.
How to apply?
Admission to this Bachelor takes place in the fourth year of the Global BBA, after three years of general management education. Admission criteria include:
- Academic record evaluation
- Consistency of career project
- Motivation for an international programme
- General ability to follow English-taught courses
The application process is common to all Global BBA specialisations. For more information, consult the Global BBA – Bachelor in Management page.
Career opportunities after a bachelor’s degree in international business specialisation
Graduates can access a range of roles related to international business development, such as:
- Business Development Manager
- Development Manager
- Manager of multicultural teams
- Trade Specialist
- Import/Export Manager
- Strategy Consultant
These roles exist in multinational companies, consultancy firms, export-oriented companies, startups, and global organisations. Positions involving cross-border business development, marketing, strategy, and project management are especially sought after.
Further studies after a Bachelor’s Degree in international business specialisation
Students may pursue postgraduate studies such as a Master of Science (MSc) to specialise further. Examples include:
- MSc International Business
- MSc Business Consulting and Decision Intelligence
- MSc Project Management for Business Development
This progression enables graduates to access higher-responsibility positions in international business.
Frequently Asked Questions about the Bachelor international business
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This field involves economic and commercial activities across countries: trade, overseas expansion, market management, and multicultural team leadership.
This specialisation equips students with skills to understand global strategies and adapt to cultural and regulatory contexts.
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A traditional international business degree typically lasts three years and is more academic and theoretical.
This Bachelor is more professional and international. It combines four years of comprehensive management and business education, practical projects and case studies, professional experience, and a strong global dimension.
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Choosing SKEMA means joining a recognised business school with a large network. Students benefit from:
- English-taught courses
- Strong global exposure
- Access to a corporate network
- Innovation-focused and professional pedagogy
This approach ensures graduates develop profiles highly sought after by companies.
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The programme develops skills in management, strategy, business, marketing, finance, and geo-economics. The year of specialisation at Raleigh allows students to collaborate with international partners, clients, and teams, preparing them for careers abroad.
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This specialisation at Raleigh offers a unique academic and cultural experience within a dynamic economic ecosystem.
The city of Raleigh is part of the Research Triangle, one of the leading hubs of innovation and technology in the United States. It hosts numerous multinational companies and research centres, particularly in the digital, innovation, and technology sectors.
This close proximity allows students to gain a deeper understanding of international business challenges and the development of organisations.
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Students have the opportunity to participate in internships, company visits, and projects with leading companies such as IBM, Cisco, or Lenovo, developing practical skills and building a strong international professional network.
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No, but a good level of English is recommended. As courses are taught in English, immersion on the campus enables students to improve quickly and develop professional proficiency in the language.
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Key qualities include:
- Curiosity about foreign cultures
- Interest in economics and business
- Adaptability
- Strong communication skills
- Analytical and strategic thinking
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Yes. Many students choose to continue their studies with a Master of Science (MSc) to specialise further. SKEMA offers, for example:
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Graduates can access a wide range of roles related to international business development, such as:
- Business Development Manager
- Development Manager
- Trade Specialist
- Import/Export Manager
- Strategy Consultant
Graduates can work across various sectors, including:
- Multinational companies
- Consulting firms
- Export-oriented businesses
- International start-ups and organisations
