Competitive Intelligence and AI: Christophe Bisson Contributes to AFNOR’s Strategic Discussions

This committee brings together decision-makers and experts tasked with helping define France’s standardization priorities in the digital sector. Discussions focus in particular on developments in artificial intelligence, including traditional AI, generative AI, and agentic systems.

“Artificial intelligence innovations are profoundly transforming competitive intelligence practices. It is essential to anticipate their impact in order to help organizations make better use of strategic information and make informed decisions,” explains Christophe Bisson, a member of the SKEMA Center for Artificial Intelligence.

As France’s national standards body, AFNOR coordinates standardization activities across the country and represents France within the relevant European and international organizations.

This invitation recognizes the expertise developed by Christophe Bisson on how artificial intelligence is reshaping the field of competitive intelligence, an area of research that has become increasingly strategic for organizations facing rapid changes in monitoring, analysis, and decision-support practices.

Learn more about the MSc Business Consulting & Decision Intelligence.