School of Professional Studies
Programme
Bachelor in AI & Management: Business Development in Dubai
The three-year Bachelor in AI & Business Development is a postgraduate programme that combines artificial intelligence, data analytics and business development within an international environment. Delivered on SKEMA’s Dubai campus, this Bachelor’s degree equips students with the skills to leverage data, digital tools and AI technologies to design and implement high-impact business development strategies.
Designed as a professionally oriented programme, this Bachelor in AI and Business integrates academic coursework, applied projects and alternating corporate internships. It provides students with a solid foundation for careers in business, digital marketing and management in the age of artificial intelligence.
Practical information
Type of programme
Part time
Duration
3 years
Tuition fees
€15,000 per year
Location
Dubai (UAE)
Language
English
Start date(s)
September
Admission level
High school graduate
Degree
High school + 3-years degree
What is the Bachelor in AI & Management – Business Development specialisation in Dubai?
The Bachelor in AI & Management – Business Development specialisation at SKEMA Business School is a three-year undergraduate programme combining artificial intelligence, data analytics and core management principles. This post-secondary Bachelor’s degree in AI applied to business is designed to develop skills that are directly applicable in a corporate environment, such as data analysis, optimisation of commercial strategies and the management of innovative projects.
From the second year onwards, the programme adopts a professional learning format, alternating three weeks in a company (through alternating internships) with one week of academic courses. This structure enables students to continuously apply theoretical knowledge in real-world professional contexts.
Practical projects carried out throughout the programme, combined with in-company immersion, allow students to master data analytics techniques applied to business development and commercial strategy. This approach supports rapid employability while also preparing students who wish to continue their studies at postgraduate level (Master’s degrees) in specialised programmes in management, data or business.
The programme also includes an in-depth focus on the ethical challenges of artificial intelligence, with the aim of training responsible professionals who are mindful of the human, economic and societal impacts of the technologies they use.
This Bachelor’s degree in AI and business is intended for students aspiring to careers in sales, marketing and management, who wish to place digital tools and artificial intelligence at the core of their professional strategy.
Accreditation and recognition
Upon completion of the programme, students are awarded the Bachelor in AI & Management from SKEMA Business School’s School of Professional Studies. This is a state-recognised (Level 6) Bachelor’s degree, internationally recognised, which enables graduates to either pursue a Master’s degree (MSc) or enter the workforce rapidly.
The Dubai campus is accredited by the Dubai Knowledge and Human Development Authority (KHDA) as well as the Commission for Academic Accreditation (CAA) of the United Arab Emirates Ministry of Higher Education and Scientific Research, and it is also recognised by the French government.
Why choose the AI & Business Development specialisation?
The AI & Business Development specialisation within the Bachelor in AI & Management trains students to integrate artificial intelligence, data analytics and business to address real-world corporate challenges. It enables them to identify new market opportunities, anticipate demand, personalise offerings, optimise pricing and inventory, and uncover cross-selling and up-selling opportunities.
Students learn to leverage commercial data, analyse customer behaviour, and implement AI-driven business solutions across diverse contexts, including start-ups, SMEs, large corporations, and international environments. This specialisation develops operational expertise that is highly sought after by employers, immediately applicable from the first role, and fully aligns with SKEMA’s educational approach, which combines academic rigour, understanding of economic transformations, and progressive professionalisation.
Key skills developed
The AI & Business Development specialisation enables students to develop a set of cross-functional and operational skills that are directly applicable in a professional environment:
- Advanced commercial data analysis: the ability to interpret complex datasets to inform marketing and business decisions.
- Optimisation of business strategies: using AI to enhance campaign effectiveness, anticipate demand, and maximise the performance of sales teams.
- Data-driven project management: planning and managing projects that integrate artificial intelligence and digital tools, from diagnosis to operational implementation.
- Data communication and reporting: presenting complex analyses clearly to enable business teams to make informed decisions.
- Adaptability and innovation: the ability to quickly master new tools, adapt to different industries, and propose innovative solutions leveraging data and AI.
These skills position graduates as professionals capable of turning data into actionable insights, while providing strategic value to sales and marketing teams.
All of these competencies are developed through hands-on projects, case studies, and professional simulations, allowing students to connect theoretical concepts with real-world business applications.
Courses and content of the AI & Business Development specialisation
The three-year Bachelor in AI & Management – Business Development is structured progressively, enabling students to build a solid foundation before gradually specialising in business development and artificial intelligence.
Admissions – Bachelor in AI & Management in Dubai
Applications for the Bachelor in AI & Management, AI & Business Development specialisation can be submitted directly by email to admissions-sps@skema.edu
Admission is based on an assessment of the applicant’s academic background, motivation, and the coherence of their professional project, in line with the programme’s professional and career-oriented focus.
Submit your application
The Dubai campus
Located on the Arabian Peninsula, Dubai is home to over 3.5 million residents from more than 200 nationalities. This multicultural city is a hub for innovation, tourism, and international business, providing students with full immersion in a global environment.
Recognised as a world capital of luxury, Dubai hosts the largest international brands and groups, offering unique internship and career opportunities in the luxury, fashion, and high-end hospitality sectors. The retail and distribution sector accounts for 24% of the city’s GDP and employs 21% of the active workforce in Dubai.
Career and professional opportunities
Alternating internships, undertaken in the second and third years, allow students to build progressive professional experience aligned with their academic learning. These internships enable the practical application of skills in real-world contexts and represent a key advantage for employability.
Tuition fees
€15,000 per year + €100 application fee
Q&A
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The Bachelor in AI for Business Development aims to train, at the undergraduate level, professionals capable of driving business growth by leveraging artificial intelligence, data, and digital tools.
The programme combines core management principles, business skills, and proficiency in AI applications for business development, equipping students to meet the current demands of the labour market.
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Artificial intelligence lies at the heart of the educational project. It is fully integrated into the courses, learning methods, and targeted competencies, in line with SKEMA’s philosophy: “Learn, Teach, Work in the Age of AI.”
Students are trained to use AI as a decision-support, analysis, prospecting, and commercial performance tool.
SKEMA draws on its Artificial Intelligence Innovation Centre in Montreal to support this approach.
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Yes. The programme is designed to be highly professionally oriented, featuring:
- Work-study placements in the second and third years,
- Practical exercises, projects, and business case studies,
- A skills- and employability-focused teaching approach.
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Yes. The programme is part of the Bachelor in AI & Management, a state-recognised Bac+3 degree (Level 6). This recognition is granted by the French Ministry of Higher Education following evaluation by the Commission d’Évaluation des Formations et Diplômes de Gestion (CEFDG).
It ensures the academic quality of the programme, its nationally recognised degree level, and the relevance of the skills taught in relation to labour market requirements.
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Yes. The degree enables students to pursue postgraduate studies (Bac+5) in management, marketing, or artificial intelligence programmes.
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The Bachelor is open to holders of a high school diploma or an equivalent qualification. No advanced technical knowledge in artificial intelligence is required.
Contact us (international students)
Our team is at your disposal for any further information you may require.