The first comprehensive degree in digital business and data analysis in Europe
This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.
The MSc Digital Business, Data Analysis & Management won the SMBG Innovation Award in March 2015
Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info
This programme was conceived by top executives in the industry
who noticed the fast increase in demand (and the severe shortage in supply) of graduates with proper understanding of the digital transformation of the global labour market.
Video - watch an excerpt from a class
The internet has revolutionised traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.
This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
The MSc Digital Business, Data Analysis & Management curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.
The academic content for the MSc in Digital Business, Data Analysis & Management has been designed by SKEMA’s leading faculty in close collaboration with experts from industry leaders, including: Capgemini, Facebook, AXA and IBM.
International MSc Digital Business, Data Analysis & Management students will be considered for special scholarships awarded by the University of Côte d'Azur's Academy of Excellence on Networks, Information and Digital Society, each amounting to €5,400.
Location, location, location
In this video, Zakaria Babutsidze, head of the MSc, talks about the master's strategic location in Sophia Antipolis, on the French Riviera. Sophia Antipolis is a research and innovation hub, home to many companies and startups - an ideal location for the students and graduates of this master.