MSc Entrepreneurship and Sustainable Design courses
During the last week of August and the first three weeks of September, design students will come to the SKEMA campus to do introductory classes in marketing and finance while business students will be on the SDS campus to do introductory classes in design (design methodologies, software).
at SKEMA Business School
(see below for detailed course descriptions)
- Systemic Design, 3 credits
- Key Success Factors and Resilience in Entrepreneurship, 3 credits
- New Ventures & Business Plan, 4 credits
- Market Research, 3 credits
- Lifecycle Analysis, 3 credits
- Finance for New Venture Management, 3 credits
- Effectual Strategic Marketing, 4 credits
Two electives from this list:
- Dream Hunter Programme, 3 credits
- Building a Digital Business, 3 credits
- Ethics, Governance and Entrepeneurship, 3 credits
- Open Innovation, 3 credits
- Research Methods and Critical Thinking, 3 credits
- Business plan competition: "Challenge Jeunes Pousses", 3 credits
- Identify Your Talents, 3 credits
- Career Management, 1 credit
Semester 1, total credits: 30 credits
at The Sustainable Design School
(see below for detailed course descriptions)
- Design for Sustainability, 3 credits
- User Experience(UX), 3 credits
- Biomimicry Methodology, 3 credits
Branding and Brand Management, 3 credits
- Prototyping Workshop, 1.5 credits
Adobe Software Suite (2D Graphics), 1.5 credits
Entrepreneurship for the Creative Industries, 3 credits
- Design Context and Consumer Culture, 3 credits
- Design Partnerships, 9 credits
Semester 2, total credits: 30 credits
Semester 1 at SKEMA Business School - Course description details
Finance and Marketing 101
Through these two courses, students with a non-business background will acquire - over three weeks - the key concepts in both marketing and finance that will allow them to have meaningful conversations with their business educated classmates and to fully benefit from the rest of the semester.
New Ventures & Business Plan
This course will take the student from innovative idea creation to early start-up activities and acquisition of the first clients for a new business. Central to this process is the iterative creation and fine tuning of a business plan, development of understanding the uses of the business plan and the presentation of this document. This course which is a backbone of the semester will culminate in presentation to a jury which represents the value chain needed when launching a positive impact organisation.
Launching a product without getting market feedback on the features that are valued by the targeted customers is likely to result in a massive waste of time and money. Innovators and entrepreneurs need to develop marketing skills to ensure a good match between supply and demand. Market studies are vital to adapt products and services and to define a well-established business plan. They enable to identify segments and targets, to prioritise them and to understand their needs. With studies, one can compare ideas and market reality. In practice, Market studies consist in quantitative and qualitative studies such as online questionnaires, face-to-face interviews or focus groups. This course brings theoretical and practical insights into market studies. It gives students the basics to find serious market studies on the fields they are interested in, build adapted study methodologies, implement them and analyse them
In a context of development of a circular economy, Lifecycle assessment (LCA) is an essential tool for sustainable design and business, enabling the assessment and the comparison of the environmental performance of products or services throughout their entire lifecycle. However, it is limited in its capacity to address social or economic dimensions. Other approaches, such as Environmental Life Cycle Costing (eLCC) and Social Life Cycle Analysis (S-LCA) can then been integrated to create a holistic approach consistent with the three pillars of sustainable development.
The main objective of this course is for the students to develop an in-depth understanding of the LCA methodology based on the ISO 14040 standard and to be able to critically analyse its strength and its limitations. Students will also become familiar with other approaches allowing them to perform sustainability analyses.
Key Success Factors and Resilience in Entrepreneurship
In our complex world, entrepreneurs are confronted with fundamental crises. These crises are global, unpredictable and expensive and affect a large number of people. Managing such crises demands responsible behaviours under conditions of serious stress. Taking into account different stakeholders expectations and complex dilemmas is crucial to understand these crises and to cope with them in order to develop individual and entrepreneurial resilience.
This course will facilitate students’ understanding of key success factors in entrepreneurship, learning from crisis and entrepreneurial resilience.
The pedagogical style of the session is based on “learning by doing” principles and will encourage blending theory and practice and interactions with, and between, students.
Effectual Strategic Marketing
The course introduces the concept of effectuation (exercising control without predicting the future) and applies it to strategic marketing. This new paradigm allows students to consider ISMA360® as a method for innovation. ISMA360® SKEMA Business School author Dominique Vian.
Finance for New Venture Management
The course is dedicated to transfer the essentials of finance and accounting tools for supporting decisions about the effective launching and management of the operations of a new venture.
Building a Digital Business
This course aims at guiding the students through the process of building a digital business, all the way from designing the business model to getting the first customers.
The course breaks down the process into comprehensive activities and provides a set of practical tools, methodologies and best practices that help rationalise the course of building a digital business.
The Building a Digital Business course will cover the following themes:
- What tools exists to build a Digital Business (ecommerce website, App, Plateform, Chatbot)
- What are the various Business Models that exist for Digital Businesses
- What are the Key Metrics that one needs to track when Building a Digital Business
Ethics, Governance and Entrepreneurship
Entrepreneurial ventures are distinct from established businesses in many respects. Their structure is strongly dependent upon the entrepreneurs, from one person to a few people. Social pressure, desire to succeed, isolation, lack of guidance and other factors can lead the entrepreneur to make unethical decisions or engage in deviant behaviour (corruption, abuse, fraud, etc.). The course will focus on these issues. It will start with an overview of ethical issues, to provide students with a sense of ethical dilemmas, and cognitive devices to solve them. Then, we will introduce issues of ownership and governance. Ownership structure and governance mechanisms are introduced and discussed in class with respect to their ethical, social and sustainable implications.
The objective of this course is to analyse the emergence of the open innovation paradigm and its relevance for managers and entrepreneurs. First, we will define what open innovation is in relation to what some now call closed innovation. Second, through the lenses of managers of incumbent firms and potential entrepreneurs, we will analyse how different organisations, large and small, espouse the principles of open innovation. Finally, we will evaluate the opportunities created by the platform-based network-centric innovation in the global economy.
Dream Hunters Programme
Ever dreamed of living a meaningful life full of adventures… for real? This is it. The Dreams Hunter Programme is an innovative pedagogic mission which aims at inspiring the leaders’ new generation to chase their dreams while undertaking a sponsoring project with a positive impact. Not only a course, but a lifestyle in which students develop their full potential to build a sustainable future.
The main topics covered in the programme are creation and management of corporate social responsibility (CSR) projects, personal development, and crisis leadership.
Identify your Talents
This seminar allows participants to discover their own unique ability by identyfing their talents using an effectual logic
Challenge Jeune Pousse
The Challenge Jeune Pousse is an entrepreneurship contest that mixes students from SKEMA with the other schools present on the Sophia-Antipolis technopole. Further description is available here
Semester 2 at The Sustainable Design School - Course description details
Introduction to the History and Profession of Design
What is design and the design profession? This introduction examines the industrial revolution and the beginning of European design. design as art and design as science, codifying design, the digital revolution, and the move towards design for sustainability.
Introduction to Design Thinking and Human-Centred Design
This module explains and allows for quick practical application of certain design research tools which develop the underlying posture required to “think like a designer”. The human-centred research methodology is shared together with explanations of brainstorming, techniques to augment personal creativity and map proposed solutions.
Adobe Software Suite (2D Graphics)
A short introduction to the Adobe software packages, Photoshop, Illustrator and InDesign so students can integrate their work during the partnership projects.
Design for Sustainability
This course examines the complexities of the cross-life cycle and ecosystem approach which makes it possible to take a systemic view of the global system in which the sustainable designer must evolve. The UN Sustainable Development Goals are referenced as part of the immersion into research in a specific domain, and the question of the role of a designer to understand his or her role in creating a sustainable future.
User Experience (UX)
What is "user experience"? Why is it so important for service design? How does it differ from “usability”? What are the key components of today’s compelling user experiences? What are the UX opportunities that might generate more exciting, effective, delightful designs in the future? What is design for delight? The focus of the course is to understand how conceptual designs are developed based on the unmet needs of users.
Branding and Brand Management
This course helps students understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand. Key concepts of branding considered are brand identity, perception, storytelling, symbols and experience.
Design Context and Consumer Culture
This module examines the socio-cultural constructs of our time, considering consumer culture, trends, semiotics, history, linguistics, perception and experience, the construction of myths and social codes. It is designed to raise questions: Why do we see the world the way we do? And what is the involvement of design in the process of consumption and the control of consumers’ minds?
Considering nature’s genius can be an essential tool for creative professionals in all design fields. Keeping in mind the importance of creating sustainable living in the 21st century, students investigate biomimicry thinking, frameworks and existing case studies to consider the design and production of materials, structures, and systems that are modelled on biological entities and processes.
The partnership projects at The SDS are considered the backbone of the design pedagogy. These projects take four months and address a design request from an industrial partner. The design teams formed for the projects are multi-dimensional with students coming from all years and with multiple diverse skillsets. The groups are overseen by practising design professionals who coach and guide students to a final professional presentation to the outside partners. Projects cover the domains of: branding, product design, service and experience design, systemic design, social innovation and, obviously, design for sustainability.
Entrepreneurship for the Creative Industries
This course presents the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Students will focus on a practical, action-oriented introduction to the business of art, focusing on product design, organisational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development, with the goal being guidance on how to have participants create and sustain their own successful venture.
Adobe Software Suite (2D Graphics)
Continued training in the Adobe software packages, Photoshop, Illustrator and InDesign, with an emphasis on the production aspects of graphic design.
A practical workshop course in prototyping. Why do we do prototype? What is an MVP? What do we hope to learn and why prototypes are essential for any new conceptual development? – both product, service and experience.
The details above are for information only and may be changed by the school without prior notice.