Strong partnership:
SKEMA and Ferrières, the School of French Excellence, are combining their expertise in the fields of luxury, gastronomy, hospitality and tourism by offering this unique joint programme.
Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (
more info)
Programme outline
SKEMA Business School and Ferrières, the School of French Excellence, are combining their expertise in the fields of luxury, gastronomy, hospitality and tourism by offering a unique dual degree programme. SKEMA’s international outlook, spirit of innovation and academic rigour joins the operational know-how of Ferrières, a renowned hotel school.
This programme prepares professional managers who understand the challenges of globalisation, the importance of the visitor experience, and the technical skills and knowledge required to be effective leaders in this industry.
Programme objectives
To prepare current or future hospitality professionals for management positions. More specifically, our graduates will be able to:- Anticipate consumer behaviour and its impacts
- Focus on service approach, service delivery, quality and innovation
- Apply managerial, financial, and marketing knowledge
- Focus on data analytics, electronic distribution, and revenue management strategies
- Apply sustainable and quality management techniques
- Anticipate upcoming challenges in luxury hospitality and innovation
- Manage complex projects and business development
*In addition to the academic degree, students can earn the professional
Certification in Hotel Industry Analytics (CHIA)
Certification in Hotel Industry Analytics (CHIA)
Students can obtain the Certification in Hotel Industry Analytics (CHIA), in partnership with the MSc’s American partners AHLEI and STR. This is the leading hotel-related certification for university students graduating from hospitality and tourism programmes throughout the world. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry.
Watch this video to learn more about the CHIA - Certification in Hotel Industry Analytics (CHIA)
Active international learning
The programme’s pedagogy is based on three main aspects:
In addition, students will conduct an original research study and deliver a final-year thesis. The language of instruction is English, and both academic and professional faculty has international experience and /or background.
