Programme

This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.

Intake: September

Language: English

Campus: Paris Ferrieres (semester 1) and SKEMA Paris (semester 2)

Programme objectives

To prepare current or future hospitality professionals for management positions. More specifically, our graduates will be able to:

Create unique customer experiences and anticipate upcoming challenges and innovation in luxury hospitality
Apply managerial, financial, and marketing knowledge as well as sustainable and quality management techniques to the hospitality industry
Focus on data analytics, electronic distribution, revenue management strategies, service and an innovative approach to hospitality

Course calendar

Courses by semester

Semester 1 – Ferrières experience

COURSES (30 credits)

Opening Seminar Ferrières: Collective Intelligence & Collaboration
Communication & Positive Leadership for Hospitality Entrepreneurs
Revenue Management: Distribution & Sales Strategy
Quality Management including Crisis and Disaster Strategies / Geopolitics
Leading & Managing Teams, Organisational Behaviour
Career Summit
Introduction to Facilities and Real Estate Management
Agile Project Management
Advanced Global Project Management
Digital Marketing in Tourism & Hospitality
CRM in Tourism & Hospitality
Technology and Technological Convergence
Piloting and controlling performance: Corporate and Project Finance, Management Control & KPI for Luxury Hotels

ELECTIVE COURSES AND CASE STUDIES - CHOOSE ONE

Food & Wine Pairing and Promotion (optional WSET1 certificate)
Advanced Restaurant Management (case Study)
Events Design and Promotion (project)
Employer BrandHospitality & Revenue Business Game
Vinyard Management Case Study

Semester 2 – SKEMA experience

COURSES (30 CREDITS)

Innovative Business Models in the Luxury Industry
Career Management Big Data & Hospitality Analytics
Digital Transformation and Change
Advanced Brand Management
Advanced Global Strategy and Management of Innovation
Sustainability & Ethics in Hospitality
Contract Negotiation
Case study in luxury hospitality (+study trip)
Ferrières Development Center
Research Writing

ELECTIVE (MANDATORY) - CHOOSE TWO

Health & Wellness Management / Luxury Resort
Corporate Finance (online course)
Management Principles and Practices (online course)
Quality of Life at Work (online course)
Information Design for Presentations
Artificial Intelligence for Business (with MS PowerApp)

DISSERTATION (30 CREDITS)

Certification in Hotel Industry Analytics (CHIA)

Students can obtain the Certification in Hotel Industry Analytics (CHIA), in partnership with the MSc’s American partners AHLEI and STR. This is the leading hotel-related certification for university students graduating from hospitality and tourism programmes throughout the world. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry.

Watch this video to learn more about the CHIA - Certification in Hotel Industry Analytics (CHIA)