Sophia Antipolis: A conference about AI in the service of leadership and sustainable growth, with Flightradar24 on the Sophia Antipolis campus

The MSc Digital Marketing & Artificial Intelligence at SKEMA Business School, in partnership with the Project Management Institute, is organising a conference entitled: "AI-driven business leadership for sustainable growth, with insights from Flightradar24". The event will take place on 17 March at 6.30 pm, in room A300, on the Sophia Antipolis campus.

The conference will be hosted by Frédéric Bossard and will bring together two speakers: Mina Boström Nakicenovic, Chief Technology Officer at Flightradar24, and Tijana Bogojevic, Program Manager.

The first part of the conference will focus on the challenges of rapid growth. Many companies face the same pitfalls: rising costs, loss of agility, difficulty in meeting commitments. The speakers will show how to identify these risks early and how to avoid them, drawing on three key levers: organisation, business model and leadership.

The second part will be based on the Flightradar24 case. The company’s journey will serve as an example to show how a controlled growth strategy can lead to a position as a global leader in real-time flight tracking.

The event is open to students from the MSc DMAI (MSc Digital Marketing and Artificial Intelligence), SEHM (MSc Sport Event & Hospitality Management) and DMBE (MSc Digital Marketing and Business of Entertainment) programmes, as well as to all members of SKEMA and external participants who wish to attend.

Practical information

• Date: 17 March
• Time: 6.30 pm
• Venue: Room A300, Sophia Antipolis campus
• Language: English