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How investing in luxury watches can be a diversification opportunity?

Published on 20 May 2024

During a splendid event on 13 March 2024 at the famous Tiffany & Co shop in central Geneva, Nicolas Beau, Tiffany Horlogerie Vice-President, and Rémi Guillemin, Christie's Head of Watches, Europe, shared their expertise with Geneva graduates and the Club Luxe on this buoyant market, which can be seen as part of a diversified investment portfolio.

​​​Emeric Delporte (SKEMA 1997), co-founder and partner of Authentic Capital, a specialist in wealth management and advisory services in Monaco and Switzerland, and Fabienne Buon, SKEMA Alumni France and International Network and Events Coordinator, welcomed two well-known speakers.

A market under the microscope

The watch is an object that has travelled imperturbably through the centuries and  generations. It is a speaking part of history that bears witness to the changes in the world, and attracts ever-more interest in terms of collecting and investment. So it is crucial to understand the history of each watchmaking company and every luxury item to appreciate its contemporary value. During the event, Rémi Guillemin of Christie's unveiled some key concepts to be taken on board.

Founded in London in 1766, Christie's auction house now boasts a watch department with 13 staff, present on every continent. An international department that regularly provides assistance to discerning collectors and clients from all over the world.

​Every year, eight sales are staged in New York, Geneva, Dubai and Hong Kong.

"On these occasions, we tend to see the Patek Phillipe, Rolex and Audemars Piguet brands time and time again," says Remi Guillemin, who tells they all have one important thing in common: "the rarity, condition and provenance of the pieces."

With each model, these parameters have to be meticulously studied to determine the price. "We consider aspects such as whether they been restored, if they are in their original condition, was their production limited, in what context they were produced, and so on."

​Tiffany & Patek: the story of a handshake

In the world of luxury, meetings often play a key role. The one between Tiffany and Patek is an "outstanding example," to quote Rémi Guilllemin.​

Read the full artic​le here​

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