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Wrapping up the 8th Digital Consulting Week in Lille

Published on 13 February 2024

Once again this year, the students of the SKEMA's Mastère Spécialisé® and Executive Mastère Spécialisé® Manager Marketing Data et Commerce Electronique took up the 'Digital Consulting Week' professional challenge.

​​​An immersive digital challenge

For four days, from 30 January to 2 February 2024, students on the Lille campus and online version of the programme took part in this flagship training event. Divided into teams, they worked on a challenge proposed by one of SKEMA's partner companies in order to respond to a real and, of course, digital problem.

Throughout the week, they were accompanied by coaches from the companies that hosted them in Lille, as well as by Jean-François Detout, Director of the programme, and by SKEMA coaches on the Lille campus or online. For this 8th edition, the students had the opportunity to work with the companies La Redoute, Boulanger, Mobius and l'Oréal. After several days of brainstorming and work, the students presented their specifications at a presentation organised on Friday 2 February 2024.

A rewarding, professionalising experience

For the students, the benefits of this digital week are numerous: this challenge enables them to work in "business unit" mode and thus develop their team spirit, to put the lessons they have learned into practice and gain enriching professional experience, to develop new skills and also to build up a professional network.

In addition, the Digital Consulting Week enables companies to find innovative solutions to their problems by obtaining answers to a real case study, and also to detect promising student profiles who may be able to join their teams.

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