Episode 26

Podcast

Daft Punk: how to have a presence on LinkedIn?

Published on 21/10/2026 

“Dear network”, “I’m delighted to announce…”, “A new chapter begins”, “I don’t post here very often, but…” Do you ever feel like you’re reading the same LinkedIn posts over and over again? In trying so hard to please the algorithm, everyone ends up sounding alike. So how do you stand out? How do you make your mark on LinkedIn? Do you have to be different to get more than a handful of likes and comments? What if we took a leaf out of Daft Punk’s book?

The French duo sold over 11 million records thanks to one strategy: staying out of the spotlight. Anonymous and rarely seen in the media, they did the exact opposite of those who fill their LinkedIn feeds with boasts about their achievements. But is it still possible to have a professional presence offline without being visible online? Could you be the Daft Punk of LinkedIn?

One man begs to differ: Fayçal Belmadi (SKEMA 2016), a top 1% LinkedIn creator and Head of Social Media, Influence and PR at Decathlon. His philosophy? “If you speak, you’re a brand.” And a brand needs to be seen! Drawing on his expertise, his experience and the world of Daft Punk, he reveals the secrets of visibility.  

Welcome to Makes Sense?: a leap in pop culture to explore global societal challenges.

Makes Sense? is a podcast of SKEMA Business School, presented by Mary Michaelides.

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