Episode 25
Podcast
From Tetris to Minecraft: building sustainability, not just stacking blocks
Published on 15/07/2026
For a long time, Sustainability was like a game of Tetris: everyone stacked their own blocks, working in isolation, in a two-dimensional, black-and-white, single-player world. Then, one day -or rather, over time- the game changed. Sustainability started to look a lot more like… Minecraft!
The world's best-selling video game is a multiplayer universe: a true platform for collaboration where you don't simply place blocks -you build from a shared vision.
So how did we move from one mindset to the other? What does this shift look like in practice? How do mindsets differ between Europe and the United States when it comes to Sustainability? What new opportunities does it create? And perhaps most importantly: how do you actually win the game?
To explore these questions, Makes Sense?, the podcast of SKEMA Business School, welcomes Antoine Kunsch (SKEMA 2012), Director of Sustainability at Red Bull, based in Los Angeles. Drawing on his international professional experience, personal stories, and even his life as a gamer, he explains how Sustainability has evolved -and what it really takes to give it wings.
Welcome to Makes Sense?: a leap in pop culture to explore global societal challenges.
Makes Sense? is a podcast of SKEMA Business School, presented by Mary Michaelides.
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