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Expertises
Decision Making,
Sensory Marketing,
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Patricia DA CAMARA ROSSI
Associate Professor
Academy:
Innovation
Research centre:
Marketing Interactions
Location:
LILLE
email:
patricia.rossi@skema.edu
Publications
Career
Peer-reviewed journal articles
AHMAD HUSAIRI, M. and DA CAMARA ROSSI, P. (2024). Delegation of Purchasing Tasks to AI: The Role of Perceived Choice and Decision Autonomy.
Decision Support Systems
, 179, pp. 114166.
SPIELMANN, N. and DA CAMARA ROSSI, P. (2024). Let’s drink to that! How wider glass rim leads to more pleasurable purchases.
Journal of Business Research
, 175, pp. 114579.
ROSSI, P., PANTOJA, F., YOON, S. and KIM, K. (2023). The mind of the beholder: Congruence effects in luxury product placements.
International Journal of Advertising
, 42(3), pp. 562-588.
SAJTOS, L., CAO, J.T., ESPINOSA, J.A., PHAU, I., ROSSI, P., SUNG, B. and VOYER, B. (2021). Brand love: Corroborating evidence across four continents.
Journal of Business Research
, 126, pp. 591-604.
PANTOJA, F., BORGES, A., ROSSI, P. and YAMIM, A.P. (2020). If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items.
Journal of Retailing and Consumer Services
, 53, pp. 101958.
COSTA PINTO, D., MAURER HERTER, M., ROSSI, P., MEUCCI NIQUE, W. and BORGES, A. (2019). Recycling cooperation and buying status.
European Journal of Marketing
, 53(5), pp. 944-971.
ROSSI, P., PANTOJA, F., BORGES, A. and WERLE, C.O.C. (2017). What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption.
Journal of the Association for Consumer Research
, 2(4), pp. 392-401.
PANTOJA, F., ROSSI, P. and BORGES, A. (2016). How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication.
Journal of Advertising
, 45(1), pp. 113-119.
ROSSI, P., BORGES, A. and BAKPAYEV, M. (2015). Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions.
Journal of Retailing and Consumer Services
, 27, pp. 74-79.
COSTA PINTO, D., HERTER, M.M., ROSSI, P. and BORGES, A. (2014). Going green for self or for others? Gender and identity salience effects on sustainable consumption.
International Journal of Consumer Studies
, 38(5), pp. 540-549.
Conference proceedings
DA CAMARA ROSSI, P. and AHMAD-HUSAIRI, M. (2023). Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy.
Education
2014
PhD in Marketing, NEOMA Business School, France
Experience
Full-time academic positions
Since 2022
Associate Professor, SKEMA Business School, France
2015 - 2022
Assistant Professor, IÉSEG School of Management, France
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