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Güliz GER
Professor
Academy:
Innovation
Research centre:
Marketing Interactions
Location:
LILLE
email:
guliz.ger@skema.edu
Publications
Career
Peer-reviewed journal articles
ECKHARDT, G.M., BELK, R., BRADFORD, T.W., DOBSCHA, S., GER, G. and VARMAN, R. (2022). Decolonizing marketing.
Consumption Markets & Culture
, 25(2), pp. 176-186.
GER, G. (2018). Research Curation: Intersectional Structuring of Consumption.
Journal of Consumer Research
, 45.
KURUOGLU, A. and GER, G. (2015). An Emotional Economy of Mundane Objects.
Consumption Markets & Culture
, 18(3), pp. 209-238.
GER, G. (2014). The Art and Science of Ethnography.
International Journal of Market Research
, 56(4), pp. 553-556.
GER, G. (2013). Islamic marketing at the Nexus of global markets–religions–politics and implications for research.
Marketing Theory
, 13(4), pp. 497-503.
EMINEGÜL, K. and GER, G. (2011). Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject.
Journal of Consumer Research
, 37(5), pp. 737-760.
SANDIKCI, and GER, G. (2010). Veiling in Style: How Does a Stigmatized Practice Become Fashionable?
Journal of Consumer Research
, 37(1), pp. 15-36.
Book chapters
GER, G., KARABABA, E., KURUOGLU, A., TURE, M. and TUBA, U. (2018). Debunking the myths of global consumer culture literature. In: Olga Kravets, Pauline Maclaran, Steven Miles and Alladi Venkatesh eds.
The Sage Handbook of Consumer Culture
. 1st ed. Cambridge: SAGE Publications, pp. 79-101.
GER, G. (2017). Consumption in the web of local and global relations of dominance and belonging. In: Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger eds.
Routledge Handbook on Consumption
. 1st ed. London: Routledge, pp. 121-135.
FAURHOLT CSABA, F. and GER, G. (2013). Patina meets Fashion: On the Evaluation and Devaluation of Oriental Carpets, In: Brian Moeran and Bo T. Christensen (ed.).
Exploring Creativity: Evaluative Practices in Innovation, Design and the Arts
. 1st ed. London: Cambridge University Press, pp. 260 - 277.
Professional articles
GER, G., CARVALHO SUAREZ, M. and COSTA DO NASCIMENTO, T. (2019). Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue.
Brazilian Administration Review (BAR)
.
Editorials of a journal
GER, G. (2017). The Paramountcy of Context: Introduction to Special Issue on Popular Culture and Markets in Turkey.
Markets, Globalization & Development Review
, 2(2).
Education
1985
Ph.D. in Marketing, Northwestern University, United States of America
1977
Master in Marketing, Middle East Technical University, Turkey
1974
BSc in Psychology, University of Illinois at Urbana-Champaign, United States of America
Experience
Full-time academic positions
Since 1986
Professor, Bilkent University, Turkey
Other academic affiliations and appointments
Since 2018
Researcher in Marketing, SKEMA Business School, France
2017 - 2020
Visiting Prof, University of Southern Denmark, Denmark
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