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Expertises

Brand management, Consumer culture, Co-creation, Market dynamics

Personal links

ResearchGate / SSRN Linkedin

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Burçak ERTIMUR

Associate Professor

Academy: Innovation

Research centre: Marketing Interactions

Location: LILLE

email: burcak.ertimur@skema.edu

Burçak Ertimur is an Associate Professor of Marketing at SKEMA Business School. Her research examines value co-creation and its sociocultural dynamics with implications for marketing strategy, brand management, and market dynamics. She has published in the Journal of Marketing, Marketing Theory, Journal of Business Research and Journal of Interactive Marketing. Her work on consumer-generated advertising has been supported by the Marketing Science Institute and received recognitions by the Society for Marketing Advances and the Academy of Marketing Science.

Education

2009 Ph.D. in Marketing, University of California, Irvine, United States of America

2003 MSc in Marketing, Bilkent University, Turkey

2000 B.Sc. in Business Administration, Bilkent University, Turkey

Experience

Full-time academic positions

Since 2021 Associate Professor, SKEMA Business School, France

2015 - 2021 Associate Professor, Fairleigh Dickinson University, United States of America

2009 - 2015 Assistant Professor, Fairleigh Dickinson University, United States of America

Other academic affiliations and appointments

2017 - 2020 Visiting Professor, IÉSEG School of Management, France

2016 Visiting Professor, Schulich School of Business - York University, Canada

Research grants, Awards and Honors

Awards and Honors

2018 Certificate of Outstanding Contribution in Reviewing, Journal of Interactive Marketing

2017 Certificate of Outstanding Contribution in Reviewing, Journal of Business Research

2015 Teacher of the Year, Awardee, Fairleigh Dickinson University, United States of America

2014 Teacher of the Year, Finalist, Fairleigh Dickinson University, United States of America

2014 The National Society of Collegiate Scholars Distinguished Member Nomination, United States of America

2009 Beta Gamma Sigma, National Business Administration Honor Society, United States of America

2009 Doctoral Dissertation, Mary Kay Doctoral dissertation Competition Award

2008 Dissertation Proposal, Society for Marketing Advances Dissertation Proposal Competition

2008 Pedagogical Fellowship

Research Grants

2019 Grant-in-Aid Program, Fairleigh Dickinson University, United States of America

2018 Grant-in-Aid Program, Fairleigh Dickinson University, United States of America

2018 Fordham University Center for Positive Marketing and Association of National Advertisers (ANA) Educational Foundation Research Grant

2012 Marketing Science Institute Research Grant

2008 Marketing Science Institute Research Grant

2008 Marketing Science Institute Seed Grant

Other research activities

Reviewer for:

Consumption Markets & Culture, Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Interactive Advertising, Journal of Interactive Marketing, Journal of Macromarketing, Journal of Marketing, Journal of Marketing Management, Journal of Marketing Research, Journal of Retailing, Journal of the Academy of Marketing Science, Marketing Education Review, Marketing Theory

Affiliations

Since 2012 Consumer Culture Theory (CCT)

Since 2008 American Marketing Association (AMA)

Since 2004 Association for Consumer Research (ACR)

FACULTY AND RESEARCH

Professors and Researchers

SKEMA Business School

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