Abstract
In a context of widespread uncertainty that is becoming the norm, we are faced with situations that seem to be beyond our control. How can we regain control of what is beyond our control?
We, Dominique Vian, teacher-researcher in entrepreneurial cognition, and Quentin Tousart, entrepreneur in digital innovation, decided to write this book to popularize the knowledge that enables us to decide when we don't spontaneously know how. We combine descriptions of research methods with case studies, using a short, synthetic format.
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