Business model innovation from the strategic posture perspective. An exploration in manufacturing SMEs
2018, European Business Review, 30(1), pp.38-65
Manufacturing SMEs, Innovation behaviour, Adaptive cycle, Business model innovation, RCOV, Strategic posture
Abstract
This paper aims to identify the differentiated paths followed by firms to innovate in business models, among four different strategic postures and also to determine the innovation interactions between business model components, among strategic postures. The authors intend to highlight the differentiated patterns of business model innovation (BMI) in each strategic posture and provide guidance to small and medium enterprises (SMEs) managers regarding the suitable alignments of business model components when they innovate in their business model.