Anti-consumption Research and Society
Michael S. W. LEE
, , Russel Belk
2013, Journal of Macromarketing, 33(3), pp.187-189
Abstract
In this introductory editorial we briefly discuss anti-consumption research and society, the focus of this special issue of the Journal of Macromarketing. We then introduce the four peer reviewed articles and two invited commentaries that comprise the special issue, and conclude with future research opportunities.