Skema > Faculty and Research > Publication-details
 

FACULTY AND RESEARCH

 

 

Publication

Service-dominant logic: revisiting the intangibility for a sustainable marketing
,
Christophe Sempels
In: Naples Forum on Service: Service-domninant Logic, Service Science and Network theory, 2009, Capri

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE