The consumers' (mis)perception of ecolabels' regulatory schemes for food products: insights from Canada
, Ingrid Peignier
, Nathalie De Marcellis-Warin
2022, British Food Journal, 124(11), pp.3497-3521
Ecolabels
Regulatory schemes
Third-party certification
Risk perception
Motives
Trust
Abstract
Ecolabels will undoubtedly play a central role in promoting more sustainable production methods and consumption behaviors. Although numerous recent studies have explored consumer awareness, interpretation and preferences toward ecolabels and certifications, little is yet known about how they perceive the regulatory schemes that underpin them.