Independent Luxury : The four innovation strategies to endure in the consolidation jungle
Abstract
There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garcons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. For updates and more information about this book, visit www.theindependentluxury.com