FACULTY AND RESEARCH

I propose an ethnographic study on the incremental transformation of identity. Through an analysis of managerial perceptions of stakeholder influence, I suggest that identity is adaptive rather than enduring and that, to explain adaptive identity, group identity is more appropriate than an organizational identity perspective. The case study uses qualitative data collected in organizations manufacturing flavors and fragrances for the large consumer goods industries. The analysis reveals that attributes shared with clannish stakeholders gradually replace attributes of a claimed identity, and that, when confronting hostile stakeholders, organizations act in solidarity with clannish stakeholders. The discussion elaborates on the porosity of identity boundaries and the mobility of attributes, two important mechanisms that have emotional, behavioral, and strategic consequences.