Live Nation. The Master of Live Music
Abstract
This case study is set in early 2017. It explores the strategic issue live music market leader Live Nation is facing at a time when the music industry is still feeling the shock of digital disruption. The case starts with a description of the music industry and live music’s growing importance in it. The case provides details about the amount of customer spending on live music, the highest-grossing tours, and largest worldwide venues for concerts, as well as the major promoters of live music. The second part of the case presents the main facts for each year of the history of Live Nation since its creation in 2005. Finally, the case focuses on Live Nation’s situation in early 2017. It describes Live Nation’s four business segments and then analyses Live Nation’s revenues and the evolution of its cost structure. It finally examines the strategic partnerships Live Nation has joined in order to complete its offer to music fans