Over 300 international researchers attended - specialists in marketing research whose multidisciplinary approach studies the socio-cultural and symbolic significance of consumer actions and their dynamic relationship with markets.
Consumer Culture Theory has a considerable impact in both academic and professional circles, notably with the emergence of the following concepts: relational marketing, use and experiential value, building ties in consumption, real and virtual brand communities, collaborative consumption etc.
Over 250 proposals were submitted for this event. The conference outcome is research that is likely to revolutionise marketing theory and methods. The sociologist Eve Chiapello (EHESS) was the keynote speaker and discussed transformations generated by the development of capitalism.
The conference was supported by SKEMA's MERCUR Research Center (Marketing, E-commerce, Retailing, Consumption, Ubiquity) and the University of Lille 2.