Kiduki, a kit designed to encourage children’s power of action, is a social entrepreneurship project headed by Sara Garmendia, a SKEMA Master in Management student at the Sophia Antipolis campus.
The idea behind Kiduki is to offer a subscription where fun, educational kits are sent through the post by a fictional superhero, specially designed to involve children in an adventure to save the planet and its inhabitants.
Focused on social and environmental issues, these kits help children and parents to understand the world’s major challenges and take action in their own way. Since the project began, 450 people have developed a new sense of awareness, thanks to these kits and small agents of change.
The kits contain a letter for the children from the superheroes, an activity book explaining the issues and how to take action, and hands-on missions for them to carry out in the school holidays so that they can help to change the world at their own level.
“It’s a project that meets one of the challenges of the Fondation Vinci Autoroutes: a child who reads becomes an adult who thinks,” said Cendrine Nazos, head of programmes and communication at the foundation.
Sara Garmendia, who took an entrepreneurial year out to work on Kiduki, holds national entrepreneur student status. Her project has already been awarded two start-up grants organised by Enactus France, and she is now developing it with two other students: Yanis Boulekrouche (Sciences Po Lyon) and Sophie Renaux (La Rochelle University).
“A big thank you to the brilliant Enactus France team for this opportunity, their support and help, and for organising this inspiring Enactus Festival!And many thanks to Enactus’s partner, the Fondation Vinci Autoroutes, which has awarded us this prize today by acclaiming Kiduki’s intergenerational aspect,” said Sara Garmendia.
“Last but not least, I want to thank the SKEMA students who helped with the project and provided invaluable support.If anyone wants to join the adventure and help us in any way, feel free to contact me at firstname.lastname@example.org!”
To learn more about Kiduki, check its Facebook, Instagram or LinkedIn pages.
Fondation Vinci Autoroutes