After graduating from SKEMA's MSc Luxury and Fashion Management programme in 2014, Wenxi launched the Cleanflow fashion brand in 2015 in China. It was not easy for this fashion designer from Wuhan to participate in China's International Fashion Week in May 2020 thanks to the difficult Covid-19 context. Not only did she need to prepare 15 sets of designs for the show in 20 days, but also she was not even able to come to her own show, named Awareness, in person. Despite all these difficulties, Wenxi successfully drew the attention of the fashion industry in China: she won second place in the ninth China International Fashion Week 10+3 Showroom young designer's base programme.
Cleanflow aims to explore the growth and return of east Asian aesthetic sensibilities in the modern context through smooth and simple design, natural and comfortable materials, exquisite craftsmanship, and to build an ideal spiritual world in the refinement of daily wear. Regardless of the shape or the fabric, these 15 sets of Cleanflow series designs of Oriental Zen style maintain a close relationship with nature. Wenxi shared with us her feelings at that time. "After the arrival of Covid-19 and the intensive preparation for my show at the fashion week, I suddenly understood more about my style and aesthetic preferences. A fierce emotional power emerged in front of me, which inspired me to re-examine my love for design."
To SKEMA students and alumni, she would like to address the following message to encourage them to overcome the difficulties: "At this special moment, what's important is your own belief and how you view the epidemic. For me, although it has brought difficulties, it also pushes me to re-think our business model and its development.”
Photo copyright: China Fashion Week