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Three SKEMA teams win prizes at 2016 Nudge Challenge


This is the second year that MSc International Marketing & Business Development students have taken part in the Nudge Challenge. Last year SKEMA had one winning team at the competition, this year SKEMA has had three winning teams out of a total of 125 participating teams.

The challenge is to design eco-responsible nudges for the 2024 Olympic Games (which Paris is bidding for). The eight winning projects were unveiled on 18 November at La Gaîté Lyrique in Paris as part of Innovation Week 2016.

If Paris wins the 2024 Olympics, you may see footprints of sporting champions guiding you to the stairs, or mirrors above dustbins in stadiums. These are some of the nudges, proposed by students as part of the Nudge Challenge, that are intended to gently influence behaviour.

The Nudge France association was co-founded by SGMAP in partnership with the Paris 2024 Olympics bidding committee. 

Pictured: Prof. Virginie Maille, left, with the winning SKEMA teams.

Students from schools of marketing, communication, cognitive science, political science or management had a few months to conceive, in small groups, their nudge concept.
The 16 finalist teams presented their projects before a jury of experts on November 18 at the Gaîté Lyrique in Paris during the Public Innovation Week organized by the SGMAP. At the end of the day, the jury selected the most promising. 

"The quality of the projects was such that we finally rewarded eight projects in the five planned categories”, explained Jérôme Lachaze, director of sustainable development of the Paris 2024 Olympic Bid Committee, at the time of the awards ceremony.

The adventure isn’t over: the winning nudges will soon be presented to the Committee of Environmental Excellence of the Paris 2024 Olympic Bid Committee, chaired by Isabelle Autissier and composed of 24 personalities including seven Olympic athlete medallists, Valérie Masson-Delmotte, a climatologist, and Gilles Bœuf, former president of the National Museum of Natural History. 

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