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US campus: SKEMA Ventures club hosts founder of Vesta

Published on 02 November 2019

October 22, SKEMA Ventures Raleigh club conducted a ‘Live Case Exercise’ workshop with guest presenter and NC State alumnus Praneet Mocherla, a founder of Vesta.

Mocherla presented the history of, and challenges facing, Vesta. 

Vesta is an award-winning startup that is developing a way to “instantly” detect and suppress cooking fires to reduce property damage for multifamily housing companies.

Vesta has created a business model, intellectual property and is ready to launch. However, they have encountered a competitor offering an alternative solution at a lower price. They are at a crossroads on pursuing the current model, expanding their differentiation, or morphing into a new product. 

SKEMA Ventures student teams brainstormed possible solutions for this company to resolve its challenges.  Students presented their best ideas and discussed them with Mocherla.  

Students left the workshop richer from the real-world challenge and Mocherla left with ideas to present to his team. 

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